When Nobody Knows What's Real Anymore, Being Human Becomes a Marketing Strategy
I use AI regularly in my business, so this isn't going to be an article telling you that AI is ruining social media and we should all immediately stop using any AI. That would be slightly hypocritical.
Used properly, AI is incredibly useful. It can speed up research, organise ideas, analyse information, help repurpose existing content and get you past that horrible blank-page moment when you know you need to write something but your brain has absolutely nothing to offer.
But as AI has become p…
Do Social Media Views Actually Matter for Your Business?
One of our clients recently had a LinkedIn post reach 273,000 impressions.
Which sounds brilliant.
But... So what?
273,000 impressions don't pay her invoices.
She can't walk into Tesco and exchange them for shopping.
And if all we'd achieved was making a number on LinkedIn considerably bigger for a few days, I wouldn't be writing a blog about it.
What happened because of those impressions is much more interesting.
Her expertise reached significantly more people.
Her authority grew.
Her …
Why there’s never been a better time to add video to your social media marketing mix
Did you know that video is the top content marketing strategy used by businesses at the moment?
And that social media is ranked as the best channel for sharing the videos they’re creating?
Hubspot’s 2021 State of Marketing Report is packed full of stats like these that prove video’s dominance is showing no signs of waning as we move into 2022.
Blogs are still used by more than half of marketing teams. Infographics remain a great way to present your products or services in a visual sense. But …
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