new features

Oct 22, 2025 05:00am

By Frances Barrett

Under social media, social media strategy, social media platforms, engagement, content, reels, goals, video, marketing, new features, social media marketing, the social brain, start ups, updates, networking, productivity, tools, content creation, organic content & content plan

1 min read

The Future of Social Media Marketing: What You Need to Know

Social media isn’t slowing down - it’s evolving fast.

Here’s what’s next for small businesses:

1. Video-First or Invisible

Whether it’s Reels, TikToks, or Shorts, video dominates.
If you’re still avoiding it? You’re missing out.

2. Paid + Organic = The New Normal

Organic reach alone won’t cut it. Ads and strategy-driven content need to work together.

3. Community Beats Virality

Forget chasing “viral.” Build a loyal, engaged community that actually buys from you.

4. Funnels & Emai…

I’m getting sick of all the shifts on Instagram – are you?

Has Instagram’s updated newsfeed turned you off, too?

SO many of my clients and followers have told me they’re not happy with the new format – particularly as there’s now a bigger emphasis on including Reels in the feed, in a full-screen style, with the navigation bar, description and Instagram logo overlaying the video itself.

(In case you didn’t know, all videos under 15 minutes long will now become Reels, too – whether you want them to or not.)

This update has been in the works for a while…

Social Marketing Blog | The Social Brain