christmas

It’s Christmas Eve. Your notifications are quiet, your to-do list is still too long and your family is already asking why you’re on your phone.

Sound familiar?

If you didn’t get around to scheduling your Christmas content earlier in the month - don’t panic. The world won’t end because you haven’t got a polished campaign ready to roll. But you can still keep your business visible with a few last-minute survival tactics.

🎄 Keep It Simple

Now is not the time to design a 12-post festive series…

Christmas and social media go hand in hand. Every year, new TikTok and Instagram Reels trends sweep through feeds, giving small businesses the perfect chance to jump in, ride the wave, and boost visibility.

But here’s the mistake many make: they either ignore trends completely (because they don’t want to look silly), or they copy them without tailoring to their brand — which makes them forgettable.

So how do you strike the right balance in 2025?

Start by keeping an eye on trending sounds in t…

Every December, feeds explode with polished Christmas campaigns from the big brands. But you don’t need John Lewis’s budget to go viral.

In fact, some of the most shared Christmas content comes from small businesses who get creative, authentic, and smart about what their audience wants to see.

So how do you make your Christmas marketing go viral in 2025 without throwing money at ads?

The secret lies in emotion and shareability. Viral posts aren’t about being the funniest or flashiest. They …

The festive season can make or break your year. But too many businesses launch Christmas campaigns that flop and it’s rarely because of the algorithm.

It’s because of avoidable mistakes.

Here are the 5 biggest social media mistakes that can ruin your Christmas campaign in 2025 - and how to avoid them.

❌ Mistake 1: Leaving It Too Late

If you start your campaign in mid-December, you’re already behind.
Fix it: Launch early December. Warm people up with value posts, then drop your offers mid-m…

The festive season can either be your most profitable time of year… or the most stressful.

Most businesses waste December on fluffy “Merry Christmas” posts that get likes but don’t drive sales.

If you want your Christmas content to work in 2025, it needs to be fun and strategic. Here are 12 ideas you can use right now:

🎄 Christmas Content That Drives Sales

1. Gift Guide Carousel → Show how your product/service makes the perfect gift.

2. Behind-the-Scenes Prep → Share festive packaging, …

Anybody else counting down the days to Christmas right now? I know I am!

From a work perspective, it’s that time of year where much of our time is spent tying up loose ends and prepping projects for the New Year (oh – and finding some time for the odd festive tipple!). But as much as you might be looking forward to a well-deserved rest, and as tempting as it is to go completely off grid for a couple of weeks, it’s really important to maintain some kind of social media presence over the holidays…