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Sep 17, 2025 05:00am
By Frances Barrett
Under News, social media, social media strategy, blog, engagement, goals, marketing, social media marketing, start ups, updates, networking, productivity & tools
1 min read

Why Email Marketing Still Beats Social Media for Conversions in 2025

You’ve heard it: “Email is dead.”

Wrong.

In 2025, email marketing is still one of the highest-converting tools you can use.

1. You Own Your List

On Instagram or TikTok, you’re renting space. Meta can shut you down tomorrow.

With email? It’s yours. Forever.

2. Emails Convert Better

Social media builds awareness. But email drives action.

Open rates, clicks, and purchases are consistently higher through email than any social post.

3. Email Nurtures Trust

A strong email strategy lets…

Read more…

Sep 17, 2025 05:00am
By Frances Barrett
Under News, social media, social media strategy, blog, engagement, goals, marketing, social media marketing, start ups, updates, networking, productivity & tools
1 min read
Sep 10, 2025 05:00am
By Frances Barrett
Under News, social media, algorithm, social media strategy, social listening, social media platforms, blog, engagement, content, goals, marketing, social media marketing, updates & productivity
1 min read

Why Every Small Business Needs a Sales Funnel in 2025

Here’s the uncomfortable truth:

If you don’t have a sales funnel, you’re losing leads every single day.

1. Social Media Alone Won’t Convert

A viral post won’t magically fill your calendar. People need a journey - from awareness → trust → purchase.

That’s what a funnel does.

2. What Is a Funnel (Really)?

Forget the marketing jargon. A funnel is simply:

  1. Hook: Attract people with content or ads

  2. Nurture: Build trust (emails, lead magnets, value)

  3. Convert: Offer your product/s…

Read more…

Sep 10, 2025 05:00am
By Frances Barrett
Under News, social media, algorithm, social media strategy, social listening, social media platforms, blog, engagement, content, goals, marketing, social media marketing, updates & productivity
1 min read
Aug 27, 2025 05:00am
By Frances Barrett
Under social media, algorithm, social media strategy, social media platforms, blog, linkedin, engagement, content, goals, marketing, social media marketing, start ups, updates, niche, networking & content creation
1 min read

Why LinkedIn Is the Secret Weapon for Small Business in 2025

LinkedIn has quietly become the most powerful B2B platform for small business owners.

If you’re ignoring it? You’re leaving money on the table.

1. It’s Not a CV Dump Anymore

LinkedIn isn’t just for job hunters. It’s a networking and lead generation machine.

And guess what? People on LinkedIn are there to do business.

2. Quality > Quantity

Unlike Instagram or TikTok, LinkedIn doesn’t reward spammy posting. Instead, focus on:

  • Long-form posts sharing your expertise

  • Personal stor…

Read more…

Aug 27, 2025 05:00am
By Frances Barrett
Under social media, algorithm, social media strategy, social media platforms, blog, linkedin, engagement, content, goals, marketing, social media marketing, start ups, updates, niche, networking & content creation
1 min read
Jan 31, 2023 09:00am
By Frances Barrett
Under social media, twitter, social media marketing & updates
4 min read

Could this be the end of Twitter?

Way over a year ago, I told you that Twitter was having an identity crisis.

Back at the end of 2021, there was talk of a paid subscription service (Blue). Spaces were being floated as Twitter’s answer to the Clubhouse trend. And the Fleets function, the platform’s equivalent of Instagram Stories, was swiftly divebombing out of the feed as users protested that Twitter was just becoming too much like the other social media sites and losing what made it so special in the first place.

But fast for…

Read more…

Jan 31, 2023 09:00am
By Frances Barrett
Under social media, twitter, social media marketing & updates
4 min read

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