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niche
Why LinkedIn Is the Secret Weapon for Small Business in 2025
LinkedIn has quietly become the most powerful B2B platform for small business owners.
If you’re ignoring it? You’re leaving money on the table.
1. It’s Not a CV Dump Anymore
LinkedIn isn’t just for job hunters. It’s a networking and lead generation machine.
And guess what? People on LinkedIn are there to do business.
2. Quality > Quantity
Unlike Instagram or TikTok, LinkedIn doesn’t reward spammy posting. Instead, focus on:
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Long-form posts sharing your expertise
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Personal stor…
Everything You Need to Know About Niching in Business
(Want to listen to this blog post instead? Check out Episode 2 of The Social Brain podcast.)
Niching is such a buzzword across the social media space, but what does ‘niche’ actually mean in business?
Why is having a niche important?
Do you have to have a niche in business?
And what are the pros and cons of changing your niche within your marketing strategy?
I recently spoke with my friend Jade Foster-Jerrett on The Social Brain Podcast to discuss all things niching. We talked about the pro…
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