start ups

You’ve heard it: “Email is dead.”

Wrong.

In 2025, email marketing is still one of the highest-converting tools you can use.

1. You Own Your List

On Instagram or TikTok, you’re renting space. Meta can shut you down tomorrow.

With email? It’s yours. Forever.

2. Emails Convert Better

Social media builds awareness. But email drives action.

Open rates, clicks, and purchases are consistently higher through email than any social post.

3. Email Nurtures Trust

A strong email strategy lets…

LinkedIn has quietly become the most powerful B2B platform for small business owners.

If you’re ignoring it? You’re leaving money on the table.

1. It’s Not a CV Dump Anymore

LinkedIn isn’t just for job hunters. It’s a networking and lead generation machine.

And guess what? People on LinkedIn are there to do business.

2. Quality > Quantity

Unlike Instagram or TikTok, LinkedIn doesn’t reward spammy posting. Instead, focus on:

• Long-form posts sharing your expertise

• Personal stor…

Have you ever felt stuck, lost, floundering at sea, or on the hamster wheel of life and don’t know how to get off?

What if you could change your life? What would you alter? What would you do differently?

And where would you start?!

I recently spoke with my friend, Lara Doherty on The Social Brain Podcast where she shared her 5 step plan for changing your life whenever you feel stuck.

Prefer to listen to the audio version of our conversation? Check out episode 31 of the podcast. 

When it com…

When we start our own businesses, there are lots of “shoulds”.

But how do we navigate the shoulds from what actually brings us joy?

I recently spoke with my friend, Sarah-Jane Adams on The Social Brain Podcast about how to give yourself permission to run the business of your dreams.

Prefer to listen to the audio version of our conversation? Listen to episode 30 on The Social Brain podcast. 

As business owners, we’re often faced with lots of pieces of advice from lots of well-meaning people. …

In today's fast-paced world, where everyone seems to be constantly juggling multiple responsibilities and obligations, taking care of ourselves often takes a backseat.

Society has ingrained in us the belief that focusing on our own well-being is a selfish act, something that should be done only when all other tasks are completed.

However, this notion couldn't be further from the truth.

Self-care is not a selfish act but rather an essential practice that enables us to lead healthier, more fulf…

Do you ever feel like you’re running out of content?

Do you struggle to come up with content ideas that pack a punch with your audience?

Get ready for my top tips for never-ending Instagram content that lands.

I get this question a lot: “Frances, how do you never run out of content ideas?!”.

As a social media manager, it’s important for me to practice what I preach. This means posting consistently, coming up with engaging content and sharing the stuff that gets my audience nodding their head…

When it comes to networking, which one are you?

1️. So nervous that you can’t bare the thought of a 60 second pitch (as if time slows down and it feels like half an hour)

2️. Reaping the rewards of heading to a networking group and growing your business through relationships

I recently spoke with my friend, Felicity Dwyer on The Social Brain Podcast about the 4 surprising benefits (that nobody talks about) when it comes to networking in your business. 

Prefer to listen to the audio version o…

It is more important *than ever* to track your finances - business related or personal.

But what’s the best way to track your business finances?

How can you easily see who still owes you money?

And is there a magic tool that allows you to track more than just your finances?

I recently spoke with my friend, Caro Syson on The Social Brain Podcast about how to track your incomings and outgoings (without spreadsheets!) to really know if you’re putting all your energy into a hobby or a profitable…

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26^th and 27^th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

• Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…