content creation

If your social media engagement feels like a ghost town right now 👻, it might not just be the dreaded algorithm haunting your results.

A lot of business owners are accidentally scaring their own audience away. And when your posts get ignored, it can feel like you’re shouting into the void - spending hours creating content with nothing to show for it.

So, in the spirit of Halloween, let’s talk about the spooky social media mistakes that are silently killing your reach, engagement and sales - an…

Social media isn’t slowing down - it’s evolving fast.

Here’s what’s next for small businesses:

1. Video-First or Invisible

Whether it’s Reels, TikToks, or Shorts, video dominates.
If you’re still avoiding it? You’re missing out.

2. Paid + Organic = The New Normal

Organic reach alone won’t cut it. Ads and strategy-driven content need to work together.

3. Community Beats Virality

Forget chasing “viral.” Build a loyal, engaged community that actually buys from you.

4. Funnels & Emai…

If you’re waking up everyday thinking, “What do I post today?” - you’re doing it wrong.

1. Batching = Your New Best Friend

Instead of creating one post at a time, batch it.

Set aside one day a month to:

• Plan your content

• Write captions

• Create graphics/videos

• Schedule everything

2. The 3–2–1 System

Here’s how to create a month of content in a day:

• 3 core themes (e.g., education, storytelling, offers)

• 2 content formats for each (Reel + carousel, blog + em…

If you’re posting every week and still not getting clients, here’s the truth:
It’s not the algorithm. It’s your content.

1. You’re Creating Content for the Wrong People

Too many business owners create content to impress peers or please the algorithm - not their ideal client.

Your audience doesn’t care how clever you are. They care:

• Can you solve my problem?

• Do I trust you to do it?

2. You’re Not Asking for the Sale

If your posts never say:
“Here’s how to work with me.”
“Bo…

Let’s be honest:
Everyone wants to “go viral.”

But here’s the truth: Viral reach doesn’t equal revenue.

1. Viral Doesn’t Mean Valuable

100,000 views mean nothing if they’re not from your ideal clients.

Would you rather go viral with strangers? Or reach 1,000 people ready to buy?

2. Focus on Impact, Not Views

Stop creating for algorithms. Start creating for your audience’s problems.

This builds trust - and that’s what converts.

3. Use Virality as a Tool, Not a Goal

Yes, viral conte…

You’ve probably done it: hit that “Boost Post” button on Instagram or Facebook.

It feels easy. Safe. Affordable.

But here’s the truth: Boosting posts is a money pit if you want real results.

1. Boosting Is Just Surface-Level Advertising

When you boost a post, you’re basically saying: “Meta, show this to more people. Any people.”

You get likes, maybe some follows, but do you get sales? Usually not.

2. Ads Manager Gives You Real Power

Ads Manager lets you:

• Target your exact audienc…

LinkedIn has quietly become the most powerful B2B platform for small business owners.

If you’re ignoring it? You’re leaving money on the table.

1. It’s Not a CV Dump Anymore

LinkedIn isn’t just for job hunters. It’s a networking and lead generation machine.

And guess what? People on LinkedIn are there to do business.

2. Quality > Quantity

Unlike Instagram or TikTok, LinkedIn doesn’t reward spammy posting. Instead, focus on:

• Long-form posts sharing your expertise

• Personal stor…

TikTok isn’t just for teenagers dancing in their bedrooms.
In 2025, it’s one of the biggest opportunities for small business growth - if you use it properly.

1. Stop Thinking You Need to “Go Viral”

Going viral won’t pay your bills. But building a community that trusts you will.

Forget chasing millions of views. Instead, create consistent, value-driven videos for the right audience - the ones ready to buy.

2. Don’t Overcomplicate Video

Hate being on camera? Here’s the good news: You don’…

When it comes to marketing your business online, the terms "content creator" and "influencer" are often used interchangeably. But they’re not the same thing. Understanding the difference can help you invest in the right people to grow your brand effectively.

What is a Content Creator?

A content creator is someone who specializes in producing high-quality, original content for brands. This could be photography, videography, blog posts, graphics, or written captions. The key here is that the con…