black friday

You can’t beat Amazon on discounts. If your Black Friday plan is just “slash prices and hope for sales,” you’ll end up working harder for less profit.

But that doesn’t mean small businesses should ignore Black Friday. In fact, it’s a prime chance to get in front of your ideal audience - if you market smart.

Here’s how to create a Black Friday social media strategy that helps you stand out in 2025 without racing to the bottom on price.

❌ Mistake 1: Copying Big Brands

Big retailers can affor…