The Social Brain
Blog

paid ads

Dec 10, 2025 05:00am
By Frances Barrett
Under social media, social media strategy, social media platforms, engagement, content, christmas, goals, marketing, social media marketing, productivity, content creation, organic content, content plan & paid ads
2 min read

How to Make Your Christmas Marketing Go Viral (Without Spending More)

Every December, feeds explode with polished Christmas campaigns from the big brands. But you don’t need John Lewis’s budget to go viral.

In fact, some of the most shared Christmas content comes from small businesses who get creative, authentic, and smart about what their audience wants to see.

So how do you make your Christmas marketing go viral in 2025 without throwing money at ads?

The secret lies in emotion and shareability. Viral posts aren’t about being the funniest or flashiest. They …

Read more…

Dec 10, 2025 05:00am
By Frances Barrett
Under social media, social media strategy, social media platforms, engagement, content, christmas, goals, marketing, social media marketing, productivity, content creation, organic content, content plan & paid ads
2 min read
May 7, 2025 12:00am
By Frances Barrett
Under social media, social media strategy, social media marketing, the social brain & paid ads
3 min read

What’s the Difference Between Boosting a Post and Running an Ad?

If you’ve ever clicked that little ‘Boost Post’ button on Facebook or Instagram and wondered, “Is this the same as running an ad?”, you’re in good company.

This is one of the most common questions small business owners ask - and it’s a crucial one.

The truth is: while boosting a post is a form of advertising, it’s not the same as running a proper Facebook or Instagram ad campaign through Ads Manager.

In this blog post, we’ll explain:

  • The difference between boosting and running ads

  • W…

Read more…

May 7, 2025 12:00am
By Frances Barrett
Under social media, social media strategy, social media marketing, the social brain & paid ads
3 min read
Apr 30, 2025 12:00am
By Frances Barrett
Under social media, social media strategy, social media marketing, the social brain & paid ads
4 min read

Are Facebook and Instagram Ads Still Worth It in 2025?

Let’s be honest - social media isn’t what it was a few years ago. If you’ve been asking, “Are Facebook Ads still worth it in 2025?” or “Do Instagram ads still work for small businesses?”, you’re not alone.

With rising ad costs, changing algorithms, and more competition, it’s fair to wonder if paid ads on Meta platforms still deliver results.

In this blog, we’ll break down:

  • Whether Facebook and Instagram ads are still effective

  • What’s changed (and what hasn’t)

  • Who should still be…

Read more…

Apr 30, 2025 12:00am
By Frances Barrett
Under social media, social media strategy, social media marketing, the social brain & paid ads
4 min read

Categories