The Social Brain
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content plan

Oct 29, 2025 05:00am
By Frances Barrett
Under social media, social media strategy, engagement, content, goals, marketing, social media marketing, updates, tools, content creation, organic content & content plan
4 min read

Spooky Social Media Mistakes That Haunt Your Engagement (and How to Fix Them)

If your social media engagement feels like a ghost town right now 👻, it might not just be the dreaded algorithm haunting your results.

A lot of business owners are accidentally scaring their own audience away. And when your posts get ignored, it can feel like you’re shouting into the void - spending hours creating content with nothing to show for it.

So, in the spirit of Halloween, let’s talk about the spooky social media mistakes that are silently killing your reach, engagement and sales - an…

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Oct 29, 2025 05:00am
By Frances Barrett
Under social media, social media strategy, engagement, content, goals, marketing, social media marketing, updates, tools, content creation, organic content & content plan
4 min read
Oct 22, 2025 05:00am
By Frances Barrett
Under social media, social media strategy, social media platforms, engagement, content, reels, goals, video, marketing, new features, social media marketing, the social brain, start ups, updates, networking, productivity, tools, content creation, organic content & content plan
1 min read

The Future of Social Media Marketing: What You Need to Know

Social media isn’t slowing down - it’s evolving fast.

Here’s what’s next for small businesses:

1. Video-First or Invisible

Whether it’s Reels, TikToks, or Shorts, video dominates.
If you’re still avoiding it? You’re missing out.

2. Paid + Organic = The New Normal

Organic reach alone won’t cut it. Ads and strategy-driven content need to work together.

3. Community Beats Virality

Forget chasing “viral.” Build a loyal, engaged community that actually buys from you.

4. Funnels & Emai…

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Oct 22, 2025 05:00am
By Frances Barrett
Under social media, social media strategy, social media platforms, engagement, content, reels, goals, video, marketing, new features, social media marketing, the social brain, start ups, updates, networking, productivity, tools, content creation, organic content & content plan
1 min read
Aug 20, 2025 05:00am
By Frances Barrett
Under News, social media, algorithm, social media strategy, social media platforms, tiktok, engagement, content, goals, video, marketing, content creation, organic content & content plan
2 min read

How to Use TikTok for Business in 2025 (Even If You Hate Video)

TikTok isn’t just for teenagers dancing in their bedrooms.
In 2025, it’s one of the biggest opportunities for small business growth - if you use it properly.

1. Stop Thinking You Need to “Go Viral”

Going viral won’t pay your bills. But building a community that trusts you will.

Forget chasing millions of views. Instead, create consistent, value-driven videos for the right audience - the ones ready to buy.

2. Don’t Overcomplicate Video

Hate being on camera? Here’s the good news: You don’…

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Aug 20, 2025 05:00am
By Frances Barrett
Under News, social media, algorithm, social media strategy, social media platforms, tiktok, engagement, content, goals, video, marketing, content creation, organic content & content plan
2 min read
Aug 6, 2025 05:00am
By Frances Barrett
Under social media, social media strategy, social listening, social media platforms, instagram, hashtags, tiktok, blog, linkedin, facebook, engagement, content, google my business, reels, goals, marketing, social media marketing, the social brain, services, start ups, productivity, productivity, tools, content creation, organic content & content plan
3 min read

Why Your Social Media Strategy Is Failing in 2025 (And How to Fix It)
Struggling to get results from social media? Discover why your strategy isn’t working in 2025 and how to fix it for real growth.

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Aug 6, 2025 05:00am
By Frances Barrett
Under social media, social media strategy, social listening, social media platforms, instagram, hashtags, tiktok, blog, linkedin, facebook, engagement, content, google my business, reels, goals, marketing, social media marketing, the social brain, services, start ups, productivity, productivity, tools, content creation, organic content & content plan
3 min read
Apr 23, 2025 06:00am
By Frances Barrett
Under social media marketing & content plan
3 min read

How Can I Create a Content Plan That Saves Me Time?

Do you ever feel like social media is taking over your life? You know you need to post consistently, but coming up with content every single day is exhausting. The good news? You don’t have to be stuck in the endless cycle of “What should I post today?” A content plan can save you hours every week while keeping your social media strategic and effective.

In this post, I’ll walk you through how to create a content plan that actually saves you time, so you can focus on growing your business - with…

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Apr 23, 2025 06:00am
By Frances Barrett
Under social media marketing & content plan
3 min read

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