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content plan

How to Use TikTok for Business in 2025 (Even If You Hate Video)

TikTok isn’t just for teenagers dancing in their bedrooms.
In 2025, it’s one of the biggest opportunities for small business growth - if you use it properly.


1. Stop Thinking You Need to “Go Viral”

Going viral won’t pay your bills. But building a community that trusts you will.

Forget chasing millions of views. Instead, create consistent, value-driven videos for the right audience - the ones ready to buy.


2. Don’t Overcomplicate Video

Hate being on camera? Here’s the good news: You don’…

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How Can I Create a Content Plan That Saves Me Time?

Do you ever feel like social media is taking over your life? You know you need to post consistently, but coming up with content every single day is exhausting. The good news? You don’t have to be stuck in the endless cycle of “What should I post today?” A content plan can save you hours every week while keeping your social media strategic and effective.

In this post, I’ll walk you through how to create a content plan that actually saves you time, so you can focus on growing your business - with…

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