content

Let’s be honest:
Everyone wants to “go viral.”

But here’s the truth: Viral reach doesn’t equal revenue.

1. Viral Doesn’t Mean Valuable

100,000 views mean nothing if they’re not from your ideal clients.

Would you rather go viral with strangers? Or reach 1,000 people ready to buy?

2. Focus on Impact, Not Views

Stop creating for algorithms. Start creating for your audience’s problems.

This builds trust - and that’s what converts.

3. Use Virality as a Tool, Not a Goal

Yes, viral conte…

Here’s the uncomfortable truth:

If you don’t have a sales funnel, you’re losing leads every single day.

1. Social Media Alone Won’t Convert

A viral post won’t magically fill your calendar. People need a journey - from awareness → trust → purchase.

That’s what a funnel does.

2. What Is a Funnel (Really)?

Forget the marketing jargon. A funnel is simply:

1. Hook: Attract people with content or ads

2. Nurture: Build trust (emails, lead magnets, value)

3. Convert: Offer your product/s…

LinkedIn has quietly become the most powerful B2B platform for small business owners.

If you’re ignoring it? You’re leaving money on the table.

1. It’s Not a CV Dump Anymore

LinkedIn isn’t just for job hunters. It’s a networking and lead generation machine.

And guess what? People on LinkedIn are there to do business.

2. Quality > Quantity

Unlike Instagram or TikTok, LinkedIn doesn’t reward spammy posting. Instead, focus on:

• Long-form posts sharing your expertise

• Personal stor…

TikTok isn’t just for teenagers dancing in their bedrooms.
In 2025, it’s one of the biggest opportunities for small business growth - if you use it properly.

1. Stop Thinking You Need to “Go Viral”

Going viral won’t pay your bills. But building a community that trusts you will.

Forget chasing millions of views. Instead, create consistent, value-driven videos for the right audience - the ones ready to buy.

2. Don’t Overcomplicate Video

Hate being on camera? Here’s the good news: You don’…

Let’s address the question everyone’s been whispering:
“Is Instagram dead in 2025?”

Short answer? No. But the way you use it has to change.

1. Organic Reach Has Tanked - But That’s Not the Whole Story

Yes, it’s true. Organic reach isn’t what it used to be. If you’re posting pretty pictures and waiting for magic? Forget it.

Instagram isn’t a photo album anymore - it’s a video-first platform. Reels dominate. Stories keep your audience engaged. Carousels build authority. If you’re ignoring th…

Growing your social media without spending money on ads might seem impossible, but it’s not!

Organic growth is all about strategy, consistency, and genuine engagement. If you’re tired of posting and hearing crickets, I’ve got you. Let’s talk about how you can increase your reach and build a loyal following without spending a dime.

Focus on High-Value Content

People don’t follow just for the sake of following - they want value. Whether it’s education, entertainment or inspiration, your conten…

Choosing the right social media platform for your small business can feel overwhelming.

With so many options - Instagram, Facebook, TikTok, LinkedIn, and more - how do you know where to focus your energy? In this post, we’ll break down the strengths of each platform and help you decide which is the best fit for your business.

1. Instagram - Best for Visual Brands & Engagement
Instagram is perfect for businesses that rely on visuals, such as e-commerce stores, beauty brands and personal brands.…

When it comes to marketing your business online, the terms "content creator" and "influencer" are often used interchangeably. But they’re not the same thing. Understanding the difference can help you invest in the right people to grow your brand effectively.

What is a Content Creator?

A content creator is someone who specializes in producing high-quality, original content for brands. This could be photography, videography, blog posts, graphics, or written captions. The key here is that the con…

Do you ever feel like you’re running out of content?

Do you struggle to come up with content ideas that pack a punch with your audience?

Get ready for my top tips for never-ending Instagram content that lands.

I get this question a lot: “Frances, how do you never run out of content ideas?!”.

As a social media manager, it’s important for me to practice what I preach. This means posting consistently, coming up with engaging content and sharing the stuff that gets my audience nodding their head…