networking

Sep 17, 2025 05:00am

By Frances Barrett

Under News, social media, social media strategy, blog, engagement, goals, marketing, social media marketing, start ups, updates, networking, productivity & tools

1 min read

Why Email Marketing Still Beats Social Media for Conversions in 2025

You’ve heard it: “Email is dead.”

Wrong.

In 2025, email marketing is still one of the highest-converting tools you can use.

1. You Own Your List

On Instagram or TikTok, you’re renting space. Meta can shut you down tomorrow.

With email? It’s yours. Forever.

2. Emails Convert Better

Social media builds awareness. But email drives action.

Open rates, clicks, and purchases are consistently higher through email than any social post.

3. Email Nurtures Trust

A strong email strategy lets…

Why LinkedIn Is the Secret Weapon for Small Business in 2025

LinkedIn has quietly become the most powerful B2B platform for small business owners.

If you’re ignoring it? You’re leaving money on the table.

1. It’s Not a CV Dump Anymore

LinkedIn isn’t just for job hunters. It’s a networking and lead generation machine.

And guess what? People on LinkedIn are there to do business.

2. Quality > Quantity

Unlike Instagram or TikTok, LinkedIn doesn’t reward spammy posting. Instead, focus on:

Long-form posts sharing your expertise
Personal stor…

The Surprising Benefits of Networking with Felicity Dwyer

When it comes to networking, which one are you?

1️. So nervous that you can’t bare the thought of a 60 second pitch (as if time slows down and it feels like half an hour)

2️. Reaping the rewards of heading to a networking group and growing your business through relationships

I recently spoke with my friend, Felicity Dwyer on The Social Brain Podcast about the 4 surprising benefits (that nobody talks about) when it comes to networking in your business.

Prefer to listen to the audio version o…

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