the social brain

I don't think most business owners hate social media.

In fact, I'd go as far as saying I think most people quite enjoy it.

They like celebrating wins.

Sharing behind the scenes.

Talking about what they do.

Building relationships.

So why does it suddenly feel so heavy?

Because somewhere along the way, social media stopped being "something we do to market our business" and started becoming another job title.

You're not just running your business anymore.

You're also expected to be the con…

"Just keep posting."

If you've been in business for more than five minutes, you've probably heard that advice.

Maybe you've even said it yourself.

And to a point, it's true. You can't expect results from social media if you disappear for six weeks at a time.

But somewhere along the way, "just keep posting" became the entire strategy.

Because I meet business owners every week who are doing exactly that.

They're posting.
They're showing up.
They're trying Reels.
They're creating carousels.
They'…

Social media isn’t slowing down - it’s evolving fast.

Here’s what’s next for small businesses:

1. Video-First or Invisible

Whether it’s Reels, TikToks, or Shorts, video dominates.
If you’re still avoiding it? You’re missing out.

2. Paid + Organic = The New Normal

Organic reach alone won’t cut it. Ads and strategy-driven content need to work together.

3. Community Beats Virality

Forget chasing “viral.” Build a loyal, engaged community that actually buys from you.

4. Funnels & Emai…

Let’s address the question everyone’s been whispering:
“Is Instagram dead in 2025?”

Short answer? No. But the way you use it has to change.

1. Organic Reach Has Tanked - But That’s Not the Whole Story

Yes, it’s true. Organic reach isn’t what it used to be. If you’re posting pretty pictures and waiting for magic? Forget it.

Instagram isn’t a photo album anymore - it’s a video-first platform. Reels dominate. Stories keep your audience engaged. Carousels build authority. If you’re ignoring th…

If you’ve ever clicked that little ‘Boost Post’ button on Facebook or Instagram and wondered, “Is this the same as running an ad?”, you’re in good company.

This is one of the most common questions small business owners ask - and it’s a crucial one.

The truth is: while boosting a post is a form of advertising, it’s not the same as running a proper Facebook or Instagram ad campaign through Ads Manager.

In this blog post, we’ll explain:

• The difference between boosting and running ads

• W…

Let’s be honest - social media isn’t what it was a few years ago. If you’ve been asking, “Are Facebook Ads still worth it in 2025?” or “Do Instagram ads still work for small businesses?”, you’re not alone.

With rising ad costs, changing algorithms, and more competition, it’s fair to wonder if paid ads on Meta platforms still deliver results.

In this blog, we’ll break down:

• Whether Facebook and Instagram ads are still effective

• What’s changed (and what hasn’t)

• Who should still be…

Social media is a powerful tool for growing your business - but only if you use it the right way. Many business owners make common mistakes that slow their growth and hurt their sales. The good news? These mistakes are easy to fix! Let’s dive into the top social media mistakes that might be holding you back and how to avoid them.

Mistake #1: Posting Without a Plan If you’re posting randomly without a strategy, you’re making it harder for people to engage with you. Without consistency, your audi…

Have you ever felt stuck, lost, floundering at sea, or on the hamster wheel of life and don’t know how to get off?

What if you could change your life? What would you alter? What would you do differently?

And where would you start?!

I recently spoke with my friend, Lara Doherty on The Social Brain Podcast where she shared her 5 step plan for changing your life whenever you feel stuck.

Prefer to listen to the audio version of our conversation? Check out episode 31 of the podcast. 

When it com…

When we start our own businesses, there are lots of “shoulds”.

But how do we navigate the shoulds from what actually brings us joy?

I recently spoke with my friend, Sarah-Jane Adams on The Social Brain Podcast about how to give yourself permission to run the business of your dreams.

Prefer to listen to the audio version of our conversation? Listen to episode 30 on The Social Brain podcast. 

As business owners, we’re often faced with lots of pieces of advice from lots of well-meaning people. …