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Should you really be cutting your marketing spend right now?

It’s one of the hottest stories to emerge from last couple of months – and it’s sparked a vicious debate around the important role that marketing plays in the growth and development of every business.

Where’s this question come from, Frances?

ICYMI, the government unveiled plans to run a taxpayer-funded ad campaign from July that encourages firms to slash the prices of their products and services. Those behind the idea are saying that organisations in the UK should be doing more to absorb the …

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Is Instagram still in the throes of an identity crisis?

When Instagram was first founded back in 2010, its focus was almost entirely on allowing users to share, tag, and comment on images.

And when it started getting more popular post-2012, users were taken in with the relatively easy breezy nature of the platform. They loved being able to endlessly scroll through photographs and graphics without having to read big, chunky captions.

In fact, Instagram delivered a welcome departure from the text-based, politically charged forums on Facebook, and the…

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Are Pinterest’s Idea Pins worth using?

Pinterest is the ideal platform for finding visual inspiration. It doesn’t matter if you’re looking for home décor ideas, new recipes or free workouts, there’s plenty on this incredible platform to keep you informed, entertained, and discovering new things!

While Pinterest does provide similar features to other social networks, such as the ability to follow friends, like and comment on boards and sharing information on other platforms, the site has always been unique in its offering. As its nam…

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How to tackle comparisonitis on social media

Does social media ever make you feel a little bit… down?

You might be suffering from comparisonitis, my friend.

And you’re not alone.

With one pandemic (seemingly) under control, another has bubbled up from the depths of digital society. Comparisonitis is a widespread issue that manifests itself in negative thoughts. Since lockdowns hit the world, people have been turning their eyes to social media for entertainment and guidance. The positive? Escapism and connection. The negative? Comparison…

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Why copying social media content really is an unforgivable sin

You’re unique. Your brand is unique. So, your content should be unique, too.

But time and time again, I see people using content from other accounts – sometimes with the best intentions, but nearly always getting stung by the results.

Picture this. One morning, I was searching through Instagram to push engagement, and I felt a sudden sense of de ja vu. In front of me was a post that was almost identical to the one I had put up a few days ago.

That’s right: someone had started to ‘impersonate’…

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What on earth happened to Clubhouse?

It seems like eons ago now, but back in the spring last year, I was singing the praises of Clubhouse, the audio-only social platform that was taking the market by storm. (You can read my musings here.)

At the time, I was considering how I would – and could – incorporate Clubhouse management into my Done For You social media management services. Like so many other social media managers, I really thought it was the next big thing in my industry; a once-in-a-generation concept that would change th…

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Everything you need to know about Instagram’s news feed changes

If you follow me on the ‘gram, you’ll have already seen the announcement I made a few days ago about the changes to time feeds on the platform.

Instagram has recently introduced two hotly anticipated news feed features, which are designed to give you tonnes more control over who and what you see when you log in for a scroll.

There are now three options in total:

1. Home

This is the default option – the one you’ve been using recently, up until now. It displays content based on your habits wit…

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How to create quality videos for your socials

Last month, we spoke about the MANY benefits of adding video into your social media marketing mix. If you didn’t catch this blog the first time around, you can read it here.

It all sounds great in principle, right? But one of the biggest hurdles facing newbie video social marketers is actually creating the content itself.

Thankfully, you don’t need a tonne of professional camera equipment or an expensive software subscription to come up with videos that look great and allow you to connect with…

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Are you using hashtags to your advantage?

Do you take time to research and apply the right hashtags to every one of your social media posts?

Or do you type in a couple of random phrases, click ‘upload’, and hope for the best?

I wouldn’t blame you if you’re guilty of the latter.

Even I’m suffering with a bit of hashtag fatigue.

Keeping up with the latest hashtag trends often seems like a full-time job in itself. As marketers, we can’t stick with the same ideas forever – we need to be constantly refreshing and updating our hashtag str…

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Top tips for a social spring clean!

So, we’re a good couple of months into 2022.

How are things going for you?

How’s your business doing?

And more specifically, how well are your social media campaigns performing?

Are you getting the kind of response you were expecting from your social posts? Or do you feel like all your carefully crafted content is falling on deaf ears?

As we waltz our way into the second quarter of the year, now is a great time to carry out a bit of a social spring clean. It’s a great way to spruce up your …

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