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Let’s be honest - social media isn’t what it was a few years ago. If you’ve been asking, “Are Facebook Ads still worth it in 2025?” or “Do Instagram ads still work for small businesses?”, you’re not alone.

With rising ad costs, changing algorithms, and more competition, it’s fair to wonder if paid ads on Meta platforms still deliver results.

In this blog, we’ll break down:

• Whether Facebook and Instagram ads are still effective

• What’s changed (and what hasn’t)

• Who should still be…

Do you ever feel like social media is taking over your life? You know you need to post consistently, but coming up with content every single day is exhausting. The good news? You don’t have to be stuck in the endless cycle of “What should I post today?” A content plan can save you hours every week while keeping your social media strategic and effective.

In this post, I’ll walk you through how to create a content plan that actually saves you time, so you can focus on growing your business - with…

Social media is a powerful tool for growing your business - but only if you use it the right way. Many business owners make common mistakes that slow their growth and hurt their sales. The good news? These mistakes are easy to fix! Let’s dive into the top social media mistakes that might be holding you back and how to avoid them.

Mistake #1: Posting Without a Plan If you’re posting randomly without a strategy, you’re making it harder for people to engage with you. Without consistency, your audi…

Growing your social media without spending money on ads might seem impossible, but it’s not!

Organic growth is all about strategy, consistency, and genuine engagement. If you’re tired of posting and hearing crickets, I’ve got you. Let’s talk about how you can increase your reach and build a loyal following without spending a dime.

Focus on High-Value Content

People don’t follow just for the sake of following - they want value. Whether it’s education, entertainment or inspiration, your conten…

Choosing the right social media platform for your small business can feel overwhelming.

With so many options - Instagram, Facebook, TikTok, LinkedIn, and more - how do you know where to focus your energy? In this post, we’ll break down the strengths of each platform and help you decide which is the best fit for your business.

1. Instagram - Best for Visual Brands & Engagement
Instagram is perfect for businesses that rely on visuals, such as e-commerce stores, beauty brands and personal brands.…

When it comes to marketing your business online, the terms "content creator" and "influencer" are often used interchangeably. But they’re not the same thing. Understanding the difference can help you invest in the right people to grow your brand effectively.

What is a Content Creator?

A content creator is someone who specializes in producing high-quality, original content for brands. This could be photography, videography, blog posts, graphics, or written captions. The key here is that the con…

For as long as I can remember, I’ve struggled with staying on top of tasks.

Deadlines slipped, my to-do list seemed never-ending, and I felt like I was always busy but never actually moving my business forward.

Sound familiar? If you’re an entrepreneur or someone who’s constantly chasing productivity but struggling to make real progress, I get it.

That all changed when I started using Motion, an AI-powered diary management tool that quite literally turned my productivity around. In fact, than…

Have you ever felt stuck, lost, floundering at sea, or on the hamster wheel of life and don’t know how to get off?

What if you could change your life? What would you alter? What would you do differently?

And where would you start?!

I recently spoke with my friend, Lara Doherty on The Social Brain Podcast where she shared her 5 step plan for changing your life whenever you feel stuck.

Prefer to listen to the audio version of our conversation? Check out episode 31 of the podcast. 

When it com…

When we start our own businesses, there are lots of “shoulds”.

But how do we navigate the shoulds from what actually brings us joy?

I recently spoke with my friend, Sarah-Jane Adams on The Social Brain Podcast about how to give yourself permission to run the business of your dreams.

Prefer to listen to the audio version of our conversation? Listen to episode 30 on The Social Brain podcast. 

As business owners, we’re often faced with lots of pieces of advice from lots of well-meaning people. …

Is it possible to be confident everyday?

Can you feel confident all the time?

What’s the quickest way to feel confident in yourself?

I recently spoke with my friend, Rebecca Hawkes on The Social Brain Podcast about all things confidence, including how to feel confident in just 90 seconds.

Prefer to listen to the audio version of our conversation? Listen to Episode 29 on the podcast. 

When people come to me asking about their social media marketing, it’s generally because they lack confidenc…