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It’s Christmas Eve. Your notifications are quiet, your to-do list is still too long and your family is already asking why you’re on your phone.

Sound familiar?

If you didn’t get around to scheduling your Christmas content earlier in the month - don’t panic. The world won’t end because you haven’t got a polished campaign ready to roll. But you can still keep your business visible with a few last-minute survival tactics.

🎄 Keep It Simple

Now is not the time to design a 12-post festive series…

Christmas and social media go hand in hand. Every year, new TikTok and Instagram Reels trends sweep through feeds, giving small businesses the perfect chance to jump in, ride the wave, and boost visibility.

But here’s the mistake many make: they either ignore trends completely (because they don’t want to look silly), or they copy them without tailoring to their brand — which makes them forgettable.

So how do you strike the right balance in 2025?

Start by keeping an eye on trending sounds in t…

Every December, feeds explode with polished Christmas campaigns from the big brands. But you don’t need John Lewis’s budget to go viral.

In fact, some of the most shared Christmas content comes from small businesses who get creative, authentic, and smart about what their audience wants to see.

So how do you make your Christmas marketing go viral in 2025 without throwing money at ads?

The secret lies in emotion and shareability. Viral posts aren’t about being the funniest or flashiest. They …

The festive season can make or break your year. But too many businesses launch Christmas campaigns that flop and it’s rarely because of the algorithm.

It’s because of avoidable mistakes.

Here are the 5 biggest social media mistakes that can ruin your Christmas campaign in 2025 - and how to avoid them.

❌ Mistake 1: Leaving It Too Late

If you start your campaign in mid-December, you’re already behind.
Fix it: Launch early December. Warm people up with value posts, then drop your offers mid-m…

The festive season can either be your most profitable time of year… or the most stressful.

Most businesses waste December on fluffy “Merry Christmas” posts that get likes but don’t drive sales.

If you want your Christmas content to work in 2025, it needs to be fun and strategic. Here are 12 ideas you can use right now:

🎄 Christmas Content That Drives Sales

1. Gift Guide Carousel → Show how your product/service makes the perfect gift.

2. Behind-the-Scenes Prep → Share festive packaging, …

Every November, small businesses throw money at Facebook and Instagram ads hoping for a flood of Black Friday sales.

And every November, most of them are disappointed.

Ads don’t sell - funnels do.

If you’re sending cold traffic straight to a product or service page, you’re wasting your budget. People don’t buy from ads alone. They need nurturing, trust and proof. That’s where a funnel comes in.

🚫 Why Ads Alone Don’t Work

Imagine walking into a party, shouting “Buy my stuff!” and expecting…

Social media gets people talking but it doesn’t always get them buying.

That’s why we’ve partnered with SendIQ, a UK-based lead generation platform that helps businesses like yours turn interest into actual sales conversations.

Because let’s be honest: all the likes, shares and followers in the world mean nothing if you’re not getting new customers through the door.

What SendIQ Does (and Why It’s a Game-Changer)

SendIQ combines smart automation with genuine, personalised outreach to help y…

You can’t beat Amazon on discounts. If your Black Friday plan is just “slash prices and hope for sales,” you’ll end up working harder for less profit.

But that doesn’t mean small businesses should ignore Black Friday. In fact, it’s a prime chance to get in front of your ideal audience - if you market smart.

Here’s how to create a Black Friday social media strategy that helps you stand out in 2025 without racing to the bottom on price.

❌ Mistake 1: Copying Big Brands

Big retailers can affor…

Bonfire Night is here - and while the fireworks light up the sky, let’s talk about sparking something far more important: results from your social media.

Most small business owners are spending hours creating posts that fizzle out. No comments, no clicks, no sales. All smoke, no spark.

You don’t need to burn yourself out to make social media work. A few simple tweaks can ignite your reach, engagement and conversions - without adding more hours to your week.

Here are 7 quick wins you can try t…

If your social media engagement feels like a ghost town right now 👻, it might not just be the dreaded algorithm haunting your results.

A lot of business owners are accidentally scaring their own audience away. And when your posts get ignored, it can feel like you’re shouting into the void - spending hours creating content with nothing to show for it.

So, in the spirit of Halloween, let’s talk about the spooky social media mistakes that are silently killing your reach, engagement and sales - an…