goals

The New Year energy is starting to wear off. By mid-January, most business owners are already slipping back into old habits. But if you want 2026 to look different, you need to let go of what’s holding you back.

Think of this as a spring clean for your social media strategy - clear out the clutter, keep what works and make space for better results.

So what should you ditch this year?

First, ditch the obsession with posting every day. Quality will beat quantity every time. If daily posts are d…

January is all about fresh starts but most small business owners are already overwhelmed. A brand new year, a long list of goals and then the realisation that you still have to figure out what to post on social media every single day.

You don’t have to.

With the right system, you can create a full month of content in just 2 hours. No more staring at a blank screen, no more last-minute panic posts.

Here’s how it works.

Start with three main themes. These are the pillars of your business: for …

It’s the perfect time to look back at what worked in 2025 and, more importantly, what’s coming next.

The world of social media never stands still. What worked last January might be useless by this one. And if you want your business to thrive in 2026, you need to know which trends are worth your time (and which are just noise).

Here are the three social media shifts you can’t afford to ignore this year.

The first is short-form video dominance. Reels and TikTok aren’t going anywhere but the dif…

It’s Christmas Eve. Your notifications are quiet, your to-do list is still too long and your family is already asking why you’re on your phone.

Sound familiar?

If you didn’t get around to scheduling your Christmas content earlier in the month - don’t panic. The world won’t end because you haven’t got a polished campaign ready to roll. But you can still keep your business visible with a few last-minute survival tactics.

🎄 Keep It Simple

Now is not the time to design a 12-post festive series…

Every December, feeds explode with polished Christmas campaigns from the big brands. But you don’t need John Lewis’s budget to go viral.

In fact, some of the most shared Christmas content comes from small businesses who get creative, authentic, and smart about what their audience wants to see.

So how do you make your Christmas marketing go viral in 2025 without throwing money at ads?

The secret lies in emotion and shareability. Viral posts aren’t about being the funniest or flashiest. They …

The festive season can either be your most profitable time of year… or the most stressful.

Most businesses waste December on fluffy “Merry Christmas” posts that get likes but don’t drive sales.

If you want your Christmas content to work in 2025, it needs to be fun and strategic. Here are 12 ideas you can use right now:

🎄 Christmas Content That Drives Sales

1. Gift Guide Carousel → Show how your product/service makes the perfect gift.

2. Behind-the-Scenes Prep → Share festive packaging, …

If your social media engagement feels like a ghost town right now 👻, it might not just be the dreaded algorithm haunting your results.

A lot of business owners are accidentally scaring their own audience away. And when your posts get ignored, it can feel like you’re shouting into the void - spending hours creating content with nothing to show for it.

So, in the spirit of Halloween, let’s talk about the spooky social media mistakes that are silently killing your reach, engagement and sales - an…

Social media isn’t slowing down - it’s evolving fast.

Here’s what’s next for small businesses:

1. Video-First or Invisible

Whether it’s Reels, TikToks, or Shorts, video dominates.
If you’re still avoiding it? You’re missing out.

2. Paid + Organic = The New Normal

Organic reach alone won’t cut it. Ads and strategy-driven content need to work together.

3. Community Beats Virality

Forget chasing “viral.” Build a loyal, engaged community that actually buys from you.

4. Funnels & Emai…

If you’re waking up everyday thinking, “What do I post today?” - you’re doing it wrong.

1. Batching = Your New Best Friend

Instead of creating one post at a time, batch it.

Set aside one day a month to:

• Plan your content

• Write captions

• Create graphics/videos

• Schedule everything

2. The 3–2–1 System

Here’s how to create a month of content in a day:

• 3 core themes (e.g., education, storytelling, offers)

• 2 content formats for each (Reel + carousel, blog + em…

Let’s settle it: Are Facebook ads still worth it in 2025?

Short answer? Yes. But not how you’ve been running them.

1. Facebook Ads Still Work — for the Right Strategy

Meta’s ad platform is still one of the most powerful targeting tools for small business.

But if you’re just boosting posts or running one-off ads? You’re wasting money.

2. What’s Changed?

• Ad costs are up. But so is the competition.

• Video-first creative wins. Static images don’t cut it anymore.

• Retargeting is…