goals

Let’s be honest:
Everyone wants to “go viral.”

But here’s the truth: Viral reach doesn’t equal revenue.

1. Viral Doesn’t Mean Valuable

100,000 views mean nothing if they’re not from your ideal clients.

Would you rather go viral with strangers? Or reach 1,000 people ready to buy?

2. Focus on Impact, Not Views

Stop creating for algorithms. Start creating for your audience’s problems.

This builds trust - and that’s what converts.

3. Use Virality as a Tool, Not a Goal

Yes, viral conte…

You’ve heard it: “Email is dead.”

Wrong.

In 2025, email marketing is still one of the highest-converting tools you can use.

1. You Own Your List

On Instagram or TikTok, you’re renting space. Meta can shut you down tomorrow.

With email? It’s yours. Forever.

2. Emails Convert Better

Social media builds awareness. But email drives action.

Open rates, clicks, and purchases are consistently higher through email than any social post.

3. Email Nurtures Trust

A strong email strategy lets…

Here’s the uncomfortable truth:

If you don’t have a sales funnel, you’re losing leads every single day.

1. Social Media Alone Won’t Convert

A viral post won’t magically fill your calendar. People need a journey - from awareness → trust → purchase.

That’s what a funnel does.

2. What Is a Funnel (Really)?

Forget the marketing jargon. A funnel is simply:

1. Hook: Attract people with content or ads

2. Nurture: Build trust (emails, lead magnets, value)

3. Convert: Offer your product/s…

You’ve probably done it: hit that “Boost Post” button on Instagram or Facebook.

It feels easy. Safe. Affordable.

But here’s the truth: Boosting posts is a money pit if you want real results.

1. Boosting Is Just Surface-Level Advertising

When you boost a post, you’re basically saying: “Meta, show this to more people. Any people.”

You get likes, maybe some follows, but do you get sales? Usually not.

2. Ads Manager Gives You Real Power

Ads Manager lets you:

• Target your exact audienc…

LinkedIn has quietly become the most powerful B2B platform for small business owners.

If you’re ignoring it? You’re leaving money on the table.

1. It’s Not a CV Dump Anymore

LinkedIn isn’t just for job hunters. It’s a networking and lead generation machine.

And guess what? People on LinkedIn are there to do business.

2. Quality > Quantity

Unlike Instagram or TikTok, LinkedIn doesn’t reward spammy posting. Instead, focus on:

• Long-form posts sharing your expertise

• Personal stor…

TikTok isn’t just for teenagers dancing in their bedrooms.
In 2025, it’s one of the biggest opportunities for small business growth - if you use it properly.

1. Stop Thinking You Need to “Go Viral”

Going viral won’t pay your bills. But building a community that trusts you will.

Forget chasing millions of views. Instead, create consistent, value-driven videos for the right audience - the ones ready to buy.

2. Don’t Overcomplicate Video

Hate being on camera? Here’s the good news: You don’…

Let’s address the question everyone’s been whispering:
“Is Instagram dead in 2025?”

Short answer? No. But the way you use it has to change.

1. Organic Reach Has Tanked - But That’s Not the Whole Story

Yes, it’s true. Organic reach isn’t what it used to be. If you’re posting pretty pictures and waiting for magic? Forget it.

Instagram isn’t a photo album anymore - it’s a video-first platform. Reels dominate. Stories keep your audience engaged. Carousels build authority. If you’re ignoring th…

When we start our own businesses, there are lots of “shoulds”.

But how do we navigate the shoulds from what actually brings us joy?

I recently spoke with my friend, Sarah-Jane Adams on The Social Brain Podcast about how to give yourself permission to run the business of your dreams.

Prefer to listen to the audio version of our conversation? Listen to episode 30 on The Social Brain podcast. 

As business owners, we’re often faced with lots of pieces of advice from lots of well-meaning people. …

Do you ever feel like you’re running out of content?

Do you struggle to come up with content ideas that pack a punch with your audience?

Get ready for my top tips for never-ending Instagram content that lands.

I get this question a lot: “Frances, how do you never run out of content ideas?!”.

As a social media manager, it’s important for me to practice what I preach. This means posting consistently, coming up with engaging content and sharing the stuff that gets my audience nodding their head…