marketing

It’s one of the hottest stories to emerge from last couple of months – and it’s sparked a vicious debate around the important role that marketing plays in the growth and development of every business.

Where’s this question come from, Frances?

ICYMI, the government unveiled plans to run a taxpayer-funded ad campaign from July that encourages firms to slash the prices of their products and services. Those behind the idea are saying that organisations in the UK should be doing more to absorb the …