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May 7, 2025 12:00am
By Frances Barrett
Under paid ads, social media, social media strategy, social media marketing & the social brain
3 min read

What’s the Difference Between Boosting a Post and Running an Ad?

If you’ve ever clicked that little ‘Boost Post’ button on Facebook or Instagram and wondered, “Is this the same as running an ad?”, you’re in good company.

This is one of the most common questions small business owners ask - and it’s a crucial one.

The truth is: while boosting a post is a form of advertising, it’s not the same as running a proper Facebook or Instagram ad campaign through Ads Manager.

In this blog post, we’ll explain:

  • The difference between boosting and running ads

  • W…

Read more…

May 7, 2025 12:00am
By Frances Barrett
Under paid ads, social media, social media strategy, social media marketing & the social brain
3 min read
Apr 30, 2025 12:00am
By Frances Barrett
Under paid ads, social media, social media strategy, social media marketing & the social brain
4 min read

Are Facebook and Instagram Ads Still Worth It in 2025?

Let’s be honest - social media isn’t what it was a few years ago. If you’ve been asking, “Are Facebook Ads still worth it in 2025?” or “Do Instagram ads still work for small businesses?”, you’re not alone.

With rising ad costs, changing algorithms, and more competition, it’s fair to wonder if paid ads on Meta platforms still deliver results.

In this blog, we’ll break down:

  • Whether Facebook and Instagram ads are still effective

  • What’s changed (and what hasn’t)

  • Who should still be…

Read more…

Apr 30, 2025 12:00am
By Frances Barrett
Under paid ads, social media, social media strategy, social media marketing & the social brain
4 min read

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