social media

Jul 22, 2021 08:52am

By Frances Barrett

Under social media, social media strategy & social listening

4 min read

What is social listening - and how can you use it to improve your social media strategy?

How can we expect our audience to respond well to our social media content if we don’t know what they ?

And more to the point – how can we work out what our followers want from us without ?

Social listening is all about keeping an ear out for the hot topics within your industry. It involves analysing the conversations that are happening in your community to learn about the things that really matter to your fans and followers. It comes down to collecting insights into everything that’s happenin…

The secret to banishing algorithm anxiety

I often hear business owners and other marketers talking about the impact that social media algorithms have had on their reach and their engagement.

Here, I’m going to talk a little bit about how the algorithms on the major social media platforms influence what we see, share and interact with on a daily basis – and I’m going to introduce you to the BEST way to stop algorithm anxiety from sucking the fun out of your social media strategy!

What is an algorithm, anyway?

In social media terms, an…

The Top Six Benefits to Social Media Marketing

Did you know that, in 2019, about 40% of the world's population are now on social media? That's almost 3 billion people.

Let's just pause for a moment.

Three. BILLION. People.

It's becoming all the more important for any business selling products or services to have a social media presence, no matter if they are local, national or even international!

We'll be going through the main benefits of social media marketing and why your business needs a presence on social media.

1. Tailormade to su…

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social media

What is social listening - and how can you use it to improve your social media strategy?

The secret to banishing algorithm anxiety

The Top Six Benefits to Social Media Marketing

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