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Instagram Reels vs. TikTok
When it comes to getting better engagement from social media, video is the format that’s going to get you the best results, both now and in the future.
The people behind the world’s biggest social platforms know this, which is why many of them have started incorporating more video-driven features into their sites in recent years.
Facebook, Snapchat, LinkedIn, Twitter – they’ve all started featuring video more prominently. Even Pinterest has launched a Promoted Videos option to help marketers a…
Getting to grips with Instagram
Did you know that there are over 700 million monthly users on Instagram?
And that 90% of these users follow at least one business account?
In fact, business engagement on this platform is much more widely accepted than on other networks, with reports proving that the majority of people respond positively to branded content as they’re browsing through their Instagram feed.
This is just one of the many reasons why Instagram is such a useful (and, in some cases, irreplaceable) promotional tool f…
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