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Everything You Need to Know About Niching in Business
(Want to listen to this blog post instead? Check out Episode 2 of The Social Brain podcast.)
Niching is such a buzzword across the social media space, but what does ‘niche’ actually mean in business?
Why is having a niche important?
Do you have to have a niche in business?
And what are the pros and cons of changing your niche within your marketing strategy?
I recently spoke with my friend Jade Foster-Jerrett on The Social Brain Podcast to discuss all things niching. We talked about the pro…
Is it me, or has business gone a little… quiet?
I don’t know anyone who hasn’t been impacted by all the craziness of late.
Between coming out of Covid, the conflict in Ukraine, energy hikes, Queen Elizabeth’s funeral, spiralling inflation, and absolute chaos in government, it’s felt like we haven’t been able to catch a breath amongst everything that’s been happening in 2022.
According to data from the latest Opinions and Lifestyle ONS survey, 93% of people in the UK are reporting that their cost of living has increased compared to this time…
Brainiacs is changing!
My main goal as the Head Brain of The Social Brain is to help my clients learn how they can use social media to boost their businesses.
My team and I offer all kinds of DIY and fully managed support packages. There really is something for everyone, regardless of your circumstances or your budget.
But I’m particularly passionate about sharing knowledge that you can soak up and action on your own terms, at your own pace – and this is exactly what I’ve done to date with my members-only group, Bra…
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