social media platforms
How to ease yourself back into social media
Have you lost your social media mojo?
Believe me, it happens to the best of us. (Even I have had my moments in the past!)
I speak to so many clients on a weekly basis who feel like throwing in the towel on their social media campaigns. Some of these business owners are burnt out, while others just aren’t seeing the results they expected from their work. They’re disheartened by the fact that all the time and energy they’ve spent on their accounts isn’t translating into actual sales or enquiries…
What’s in store for social media in 2022?
Well, here we are! 2021 is almost over.
Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.
There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…
3 ways to stay on top of your social media over Christmas
Anybody else counting down the days to Christmas right now? I know I am!
From a work perspective, it’s that time of year where much of our time is spent tying up loose ends and prepping projects for the New Year (oh – and finding some time for the odd festive tipple!). But as much as you might be looking forward to a well-deserved rest, and as tempting as it is to go completely off grid for a couple of weeks, it’s really important to maintain some kind of social media presence over the holidays…
Reels round-up: What I learned from 31 days of posting video clips to Instagram
If you follow me on Instagram, you probably noticed that, for the month of July, my Reels output was OFF THE SCALE.
Earlier in the summer, I decided to set myself a little challenge. I wanted to find out if posting more Reels to my account would result in more engagement and more followers.
In June, I committed to posting between two to three Reels every week (backed up by several static posts, of course). I saw a noticeable uplift in my stats; it was one of the best months ever in terms of ho…
Instagram Reels vs. TikTok
When it comes to getting better engagement from social media, video is the format that’s going to get you the best results, both now and in the future.
The people behind the world’s biggest social platforms know this, which is why many of them have started incorporating more video-driven features into their sites in recent years.
Facebook, Snapchat, LinkedIn, Twitter – they’ve all started featuring video more prominently. Even Pinterest has launched a Promoted Videos option to help marketers a…
Clubhouse and the craze for audio-only social content
Have you heard of Clubhouse?
If you follow me on social media, you’ve probably seen me mention this innovative audio-only social platform a few times already.
For years, we’ve all been thinking of social media content as something we can see – not necessarily something we can hear. But Clubhouse has turned that idea on its head by basing its entire proposition on audio chat between its users.
Clubhouse lets you listen in to conversation and interviews between different people on pretty much a…
Our top 5 LinkedIn tips for new business owners
You’ve done it!
Whether by choice or by circumstance, you’re now the proud owner of a business – and you’re ready to start getting your exciting new venture out there.
But where do you start?
Because when it’s managed correctly, LinkedIn can be such a powerful platform for start-ups in virtually all sectors.
It doesn’t matter if you’re a management consultant, an online retailer, a plumber or a cake maker – there will be an audience for you on this hugely popular soc…
Is it time to streamline your social media presence?
We’re constantly being told that promoting ourselves via social media is one of the most effective ways to get our name out there and snag some lovely new customers. And it absolutely is – as long as we’re targeting the right audience, and we’re active on the platforms where our ideal clients actually hang out!
As a full-time social media manager, I come across a lot of business owners who think they need to be constantly posting across every platform going. But the fact is, not every network i…
Are you making the most of Facebook?
You might already be active on Facebook, and you may get the odd enquiry from your profile now and then – but I bet you’re not using this platform fullest potential.
Showing up isn’t enough. To really get the most from your Facebook marketing campaign, you need to be making the most of the network’s many incredible features.
Here, I’m going to talk you through five tips and tactics I often share with clients who are keen to grow their Facebook following.
How to use Facebook for marketing your…
5 top tips to help you create a head-turning LinkedIn profile
LinkedIn has been a hot topic in my networking circles lately. It’s the social media site that’s often the most useful for business owners – but in my experience, it’s also the one that confuses them the most!
I was recently asked to present at a Pop Connect event, and because I always want my talks to deliver as much value as possible, I ran a poll that asked my networking colleagues which social media platform they needed the most help with. Instagram, Facebook and Twitter were definite conte…
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