social media platforms

(Want to listen to this blog post instead? Check out Episode 1 of The Social Brain podcast.)

Social media marketing can help to grow your business, increase brand loyalty, and boost your sales.

But it can also be overwhelming and confusing when you don’t know what you’re doing.

If you follow me on Instagram and are part of my close friend crew, you’ll know I often pop up the little question box sticker to help you with your struggles.

I recently asked you what you most needed help with on so…

Ready to level up your Instagram marketing?

My new digital course talks you through EVERYTHING you need to know to create a winning Instagram strategy that’s less about boosting your followers and more about generating meaningful interactions that lead to actual results for your brand.

Enter: InstaBrains.

Why did I put together InstaBrains?

I’ve got more than 12 years’ experience in running Instagram accounts for my clients. I’ve been exploring every nook and cranny of this platform since i…

When it comes to marketing your business, there are endless ways you can generate more exposure and get your products or services in front of those all-important customers.

But because it’s often perceived to be the ‘easiest’ and one of the most effective routes to more brand awareness, most companies focus their attention on social media.

Don’t get me wrong, I obviously LOVE social media. (I must do – it’s my business, after all!) It’s arguably one of the most powerful ways you can connect wi…

It’s the go-to ‘business’ social media site of our times – and LinkedIn can be a great source of leads, if you know how to use it correctly!

Generating actual enquiries and sales from LinkedIn takes time, but with a bit of commitment, you really can start seeing brilliant results from this platform.

Here are my top 5 tips for using LinkedIn’s features to find potential customers and get them interested in everything you have to offer.

To be clear, in this post, I’m talking about getting more …

If you follow me on the ‘gram, you’ll have already seen the announcement I made a few days ago about the changes to time feeds on the platform.

Instagram has recently introduced two hotly anticipated news feed features, which are designed to give you tonnes more control over who and what you see when you log in for a scroll.

There are now three options in total:

1. Home

This is the default option – the one you’ve been using recently, up until now. It displays content based on your habits wit…

So, we’re a good couple of months into 2022.

How are things going for you?

How’s your business doing?

And more specifically, how well are your social media campaigns performing?

Are you getting the kind of response you were expecting from your social posts? Or do you feel like all your carefully crafted content is falling on deaf ears?

As we waltz our way into the second quarter of the year, now is a great time to carry out a bit of a social spring clean. It’s a great way to spruce up your …

Have you lost your social media mojo?

Believe me, it happens to the best of us. (Even I have had my moments in the past!)

I speak to so many clients on a weekly basis who feel like throwing in the towel on their social media campaigns. Some of these business owners are burnt out, while others just aren’t seeing the results they expected from their work. They’re disheartened by the fact that all the time and energy they’ve spent on their accounts isn’t translating into actual sales or enquiries…

Well, here we are! 2021 is almost over.

Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.

There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…

Anybody else counting down the days to Christmas right now? I know I am!

From a work perspective, it’s that time of year where much of our time is spent tying up loose ends and prepping projects for the New Year (oh – and finding some time for the odd festive tipple!). But as much as you might be looking forward to a well-deserved rest, and as tempting as it is to go completely off grid for a couple of weeks, it’s really important to maintain some kind of social media presence over the holidays…

If you follow me on Instagram, you probably noticed that, for the month of July, my Reels output was OFF THE SCALE.

Earlier in the summer, I decided to set myself a little challenge. I wanted to find out if posting more Reels to my account would result in more engagement and more followers.

In June, I committed to posting between two to three Reels every week (backed up by several static posts, of course). I saw a noticeable uplift in my stats; it was one of the best months ever in terms of ho…