Blog

How do you know when it’s the right time to employ someone in your business?

What policies do you *legally* need to have in place when employing someone?

Do you have to hire someone as an employee or is there another way?

I recently spoke with my friend Pip Foulsham on The Social Brain Podcast to discuss all things HR, hiring, and how your business culture and leadership influences your employment of new people.

Prefer to listen to the audio version of our conversation? Go here. 

The easies…

If you’ve been following my Insta feed, you’ll know that I’ve had some BIG news to share with my clients and followers in the last couple of weeks.

I had to keep schtum about what’s been happening… but I’ve finally been able to let the cat out of the bag and tell you that The Social Brain has won not one, but TWO awards!

At the start of April, I found out that I’d taken home the Best Digital Biz 2023 trophy from the BizBubble Awards. BizBubble champions small independent businesses, and this y…

Do you show your face enough for your business?

Are you confident being your authentic self online?

Do you struggle with being visible as a product-based business?

Professional personal brand photography can help you show up on social media with confidence and authenticity so you can build the know, like, trust factor within your community.

I recently spoke with my friend Amanda Hall on The Social Brain Podcast to discuss everything you need to know when it comes to preparing for, and gettin…

Do you know what a small business owner’s secret weapon is??

Personal. Branding.

I recently spoke with my friend Ella Orr on The Social Brain Podcast to discuss what personal branding actually is, along with a few simple ways that you can inject your own personality into your content.

Prefer to listen to the audio version of our conversation? Go here. 

Personal branding is something that we’ve seen a lot more of since 2020. We’ve started to see more companies show their personality online an…

There are so many different ways that we can grow our contacts so we can expand our business. But what are the different types, and how can you network effectively so you can get the best results?

I recently spoke with my friend Katy Davies on The Social Brain Podcast to discuss how to be an effective networker so you can increase your referrals and sales in your business. 

Prefer to listen to the audio version of our conversation? Go here. 

Including networking in your business strategy 

Th…

Do you struggle showing your face on socials?

Lack confidence in front of the camera?

Do you feel self-conscious showing the world the real ‘you’?

You’re not alone, my friend.

But when adding a photo of your face can see a 33% increase in engagement on your posts, it’s time to face your fears and finally feel confident on camera.

I recently spoke with my friend Julian Knopf on The Social Brain Podcast to discuss his top tips for feeling confident in front of the camera so you can show up on…

How does email marketing really compliment your social media marketing efforts?

Are email marketing sequences that important?

I may be a social media manager, but I would not be doing my due diligence to you if I didn't advise you to diversify your marketing streams. After all, social media platforms are a borrowed space.

We don’t own our social media pages and, as we’ve seen in recent years, anything can happen. Accounts can get deactivated. The platform may change or decide not to run anymo…

(Want to listen to this blog post instead? Check out Episode 7 of The Social Brain podcast.)

Does creating a content strategy for social media leave your head in a spin?!

So many business owners post on social media without having a clear content plan, which can lead them to not get the results they want (and deserve!).

When you’ve got a well thought out content strategy in place, you’re likely to see an increase in followers, engagement and most importantly, SALES!

If you follow me on Insta…

(Want to listen to this blog post instead? Check out Episode 5 of The Social Brain podcast.)

Do you struggle when it comes to going live on social media?

You’re not alone.

In fact, most of our clients actively avoid going live on their social media platforms. 

But utilising the live feature is a fantastic way to nurture your audience and turn your community into customers. 

If you follow me on Instagram and are part of my ‘close friends’ crew, you’ll know I often pop up the little question …

Got the Facebook FOMO? You’re not alone.

There’s kind of an expectation that, as a small business owner, we need to be across as many social media platforms as possible if we want to get enough exposure to drive our ventures forward. And for some reason, Facebook still seems to be the default option for many entrepreneurs, even if it’s not necessarily delivering great results in terms of audience reach and engagement.

Maybe it’s because it’s familiar; most of us have been running our own Faceb…