Why there’s never been a better time to add video to your social media marketing mix
Did you know that video is the top content marketing strategy used by businesses at the moment?
And that social media is ranked as the best channel for sharing the videos they’re creating?
Hubspot’s 2021 State of Marketing Report is packed full of stats like these that prove video’s dominance is showing no signs of waning as we move into 2022.
Blogs are still used by more than half of marketing teams. Infographics remain a great way to present your products or services in a visual sense. But …
How to fall back in love with social media
Love it or loathe it, it’s hard to ignore the season of lurrrrve.
Yup. With Valentine’s Day around the corner, your socials are soon going to be packed full of sentimental posts and cheesy couple selfies. (There’s not much I can do about that. Sorry.)
Soppiness aside, it’s a great time to ramp up your company’s social media output, as there’s bound to be loads of activity over Valentine’s weekend.
But what if you’re just not feeling it anymore?
What if you’re bored with your business’ social…
Introducing… The Social Brain!
It feels like it’s been SO long in the making… but we’ve finally rebranded!
Those of you who have been keeping an eye on our socials will have seen a BIG announcement from our founder, Frances, across our social accounts during the Christmas break.
On 29th December 2021, we officially said a fond goodbye to Jelly Bean Social, and a heartfelt adios to Social Media with Frances (which was always a stopgap, to be honest), before unveiling our new name: The Social Brain.
Why did we settle on The …
How to ease yourself back into social media
Have you lost your social media mojo?
Believe me, it happens to the best of us. (Even I have had my moments in the past!)
I speak to so many clients on a weekly basis who feel like throwing in the towel on their social media campaigns. Some of these business owners are burnt out, while others just aren’t seeing the results they expected from their work. They’re disheartened by the fact that all the time and energy they’ve spent on their accounts isn’t translating into actual sales or enquiries…
What’s in store for social media in 2022?
Well, here we are! 2021 is almost over.
Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.
There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…
What's happened to Twitter?
Does anybody else think Twitter is having an identity crisis?
Back in 2006, when Twitter was first launched, I loved that the platform was doing something different. Unlike other social media sites, it restricted the number of characters account holders could use to post updates. (Back then, you only had 140 characters to work with, not the 280 of today.) This was a pretty big deal. Every letter had to count. You had to really think about what you were putting out there.
With such little space…
3 ways to stay on top of your social media over Christmas
Anybody else counting down the days to Christmas right now? I know I am!
From a work perspective, it’s that time of year where much of our time is spent tying up loose ends and prepping projects for the New Year (oh – and finding some time for the odd festive tipple!). But as much as you might be looking forward to a well-deserved rest, and as tempting as it is to go completely off grid for a couple of weeks, it’s really important to maintain some kind of social media presence over the holidays…
FIVE of the most explosive social media stories from 2021
2021 has been packed full of social media headlines, hasn’t it?
We’ve seen blackouts, bans, meltdowns, letdowns, and even digital fisticuffs – and the year isn’t even over yet!
To tie in nicely with Fireworks Night here in the UK, here’s my pick of the 5 most incredible (and EXPLOSIVE) social media stories from the last few months. Enjoy!
1. Facebook disappeared – and boy, did we feel it
OK, let’s start with the serious stuff. Facebook has suffered outages before, but it beat all previous re…
Why I can’t get enough of Instagram right now
I can’t lie – I’ve gone a little Instagram mad over the summer.
It’s partly because I embarked on an exhausting but fascinating Reels challenge that saw me posting unique video clips to Instagram for 31 days, non-stop. (You can read the results from that here).
It’s a little bit down to the pandemic. Sometimes a little escapism works wonders amongst all the doom and gloom, and, like TikTok, Instagram delivers the entertainment factor.
But it’s largely because it just feels a little more fun t…
Why do you hate social media so much?
You’d think that I’d shy away from working with people who say they hate social media, right?
In fact, this is often something I look out for when I’m in conversations with other business owners.
I love nothing more than converting a social media cynic into a fierce advocate of everything these incredible tools can do for them.
Here are four reasons why you might have beef with social media – and what you need to do to overcome your limiting beliefs and start embracing everything these…
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