Boosting vs. Ads Manager: Why Boosting Posts Is Killing Your Ad Budget

You’ve probably done it: hit that “Boost Post” button on Instagram or Facebook.

It feels easy. Safe. Affordable.

But here’s the truth: Boosting posts is a money pit if you want real results.

1. Boosting Is Just Surface-Level Advertising

When you boost a post, you’re basically saying: “Meta, show this to more people. Any people.”

You get likes, maybe some follows, but do you get sales? Usually not.

2. Ads Manager Gives You Real Power

Ads Manager lets you:

• Target your exact audience (not just “people who like your page”)

• Optimise for sales, leads, or conversions — not just likes

• Retarget people who’ve visited your site or watched your videos

• Test multiple versions to see what actually works

Boosting can’t do that.

3. It’s Not Really Cheaper

Boosting looks cheap. But what’s the ROI?

An ad that costs more upfront but drives actual clients is worth infinitely more than £20 spent on empty engagement.

Conclusion: Stop Boosting. Start Advertising.

If you’re serious about growth? Ads Manager is the only way to go.

👉 Want ads that actually convert? Let’s build your campaign.