Are Facebook Ads Still Worth It in 2025? Here’s the Truth

Let’s settle it: Are Facebook ads still worth it in 2025?

Short answer? Yes. But not how you’ve been running them.

1. Facebook Ads Still Work — for the Right Strategy

Meta’s ad platform is still one of the most powerful targeting tools for small business.

But if you’re just boosting posts or running one-off ads? You’re wasting money.

2. What’s Changed?

• Ad costs are up. But so is the competition.

• Video-first creative wins. Static images don’t cut it anymore.

• Retargeting is essential. One ad won’t do it — you need a sequence.

3. Ads Are an Investment, Not a Gamble

The days of “throw £50 at an ad and hope for the best” are over.

Smart ads connect with your funnel, nurture leads, and drive conversions.

Conclusion: Ads Work — If You Do Them Right

Facebook ads in 2025 aren’t dead. Bad strategies are.

👉 Want ads that don’t waste your money? Let’s build them together.