The Social Media Mistakes That Could Ruin Your Christmas Campaign

The festive season can make or break your year. But too many businesses launch Christmas campaigns that flop and it’s rarely because of the algorithm.

It’s because of avoidable mistakes.

Here are the 5 biggest social media mistakes that can ruin your Christmas campaign in 2025 - and how to avoid them.

❌ Mistake 1: Leaving It Too Late

If you start your campaign in mid-December, you’re already behind.
Fix it: Launch early December. Warm people up with value posts, then drop your offers mid-month.

❌ Mistake 2: Copying Big Brands

John Lewis can afford cinematic Christmas ads. You can’t. And you don’t need to.
Fix it: Be authentic. Share behind-the-scenes, customer stories, and your personality.

❌ Mistake 3: Focusing on Likes Instead of Sales

Posting a Christmas meme might get engagement but will it drive sales?
Fix it: Always link posts back to your offers, email list or services.

❌ Mistake 4: Ignoring Email

Social media alone won’t cut it during the busiest sales season.
Fix it: Pair your posts with festive email campaigns - it’s the only guaranteed way to land in front of your audience.

❌ Mistake 5: Forgetting the Call to Action

A “Merry Christmas” post is nice… but it won’t pay the bills.
Fix it: Add CTAs like “Shop our festive offer,” “Book now before the holidays,” or “Grab the free checklist.”

Final Thoughts

Christmas can be a goldmine or a graveyard for small business sales. The difference isn’t luck, it’s strategy.

Avoid these mistakes, stay consistent and make sure every post has a purpose. That’s how you’ll cut through the noise this December.

👉 Want help building a festive campaign that actually converts? Book a chat here.