The Best Christmas Reels & TikTok Trends for 2025

Christmas and social media go hand in hand. Every year, new TikTok and Instagram Reels trends sweep through feeds, giving small businesses the perfect chance to jump in, ride the wave, and boost visibility.

But here’s the mistake many make: they either ignore trends completely (because they don’t want to look silly), or they copy them without tailoring to their brand — which makes them forgettable.

So how do you strike the right balance in 2025?

Start by keeping an eye on trending sounds in the Reels and TikTok audio libraries. Pairing your festive content with the right audio can instantly double your reach. But instead of copying what everyone else is doing, twist the trend to fit your business.

Let’s say the trend is a popular audio clip of someone saying, “I can’t take this anymore!” — you could use it to show the stress your audience feels trying to do their own social media in December. Then flip it with text overlay: “Or… you could let us handle it, and actually enjoy Christmas.”

Another way to use trends is with transitions. The classic “before and after” effect is perfect for Christmas: empty shop shelves transforming into gift-wrapped orders, or a messy desk morphing into a neatly planned 2026 content calendar.

The point is this: you don’t need to invent your own trends. You just need to ride them strategically. Pick the ones that already resonate with your audience’s feelings around the holidays, and give them a spin that makes your brand the hero of the story.

And remember — trends move fast. Don’t overthink it. Sometimes the scrappy, quick video you post today outperforms the polished one you spend hours editing.

👉 Want the confidence to jump on trends without wasting time? Let’s build your strategy together.