goals

There’s been lots of talk recently of Instagram’s declining engagement rates.

And while I can’t deny that I have seen less interaction on this platform than usual recently, I definitely don’t think now is the right time to jump ship and let all the hard work you’ve put into building your following here go to waste.

In fact, I think Instagram can still be extremely valuable for businesses.

Why?

Well, firstly, Instagram has 2 billion monthly active users – and it is still growing!

Plus, it’s …

Do you show your face enough for your business?

Are you confident being your authentic self online?

Do you struggle with being visible as a product-based business?

Professional personal brand photography can help you show up on social media with confidence and authenticity so you can build the know, like, trust factor within your community.

I recently spoke with my friend Amanda Hall on The Social Brain Podcast to discuss everything you need to know when it comes to preparing for, and gettin…

How does email marketing really compliment your social media marketing efforts?

Are email marketing sequences that important?

I may be a social media manager, but I would not be doing my due diligence to you if I didn't advise you to diversify your marketing streams. After all, social media platforms are a borrowed space.

We don’t own our social media pages and, as we’ve seen in recent years, anything can happen. Accounts can get deactivated. The platform may change or decide not to run anymo…

(Want to listen to this blog post instead? Check out Episode 7 of The Social Brain podcast.)

Does creating a content strategy for social media leave your head in a spin?!

So many business owners post on social media without having a clear content plan, which can lead them to not get the results they want (and deserve!).

When you’ve got a well thought out content strategy in place, you’re likely to see an increase in followers, engagement and most importantly, SALES!

If you follow me on Insta…

(Want to listen to this blog post instead? Check out Episode 6 of The Social Brain podcast.)

Have you ever googled “how to go viral on social media”?

Would you love your reels to hit millions of views?

Do you dream of social media fame?

After listening to this episode of The Social Brain Podcast, you might just change your mind….

I recently spoke with my friend Laura Jane on The Social Brain Podcast to discuss what it’s *really* like to go viral on social media after an audio Laura created …

Sales funnels, marketing funnels, business funnels. It's enough to make your head spin, isn't it? 

Here at The Social Brain, we talk a lot about marketing funnels and the stages of a marketing funnel: brand awareness, nurturing, decision making and the sale.

But did you know there’s more than one type of funnel?

I recently spoke with my friend Rebecca Wise on The Social Brain Podcast to discuss all things business funnels, including the relationship between sales funnels and social media mark…

Ready to level up your Instagram marketing?

My new digital course talks you through EVERYTHING you need to know to create a winning Instagram strategy that’s less about boosting your followers and more about generating meaningful interactions that lead to actual results for your brand.

Enter: InstaBrains.

Why did I put together InstaBrains?

I’ve got more than 12 years’ experience in running Instagram accounts for my clients. I’ve been exploring every nook and cranny of this platform since i…

Do you take time to research and apply the right hashtags to every one of your social media posts?

Or do you type in a couple of random phrases, click ‘upload’, and hope for the best?

I wouldn’t blame you if you’re guilty of the latter.

Even I’m suffering with a bit of hashtag fatigue.

Keeping up with the latest hashtag trends often seems like a full-time job in itself. As marketers, we can’t stick with the same ideas forever – we need to be constantly refreshing and updating our hashtag str…

Well, here we are! 2021 is almost over.

Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.

There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…

Social media is more than coming up with some words, finding an image, and scheduling in your content in the hope it will get you noticed.

It’s about using popular channels to support your wider goals, in a way that will bring maximum value to your sales strategy.

Choosing social media goals is the first topic I cover in my Social Strategy Workbook (which you can download for just £14, by the way). It’s also something I talk about a lot with my VIBeans community and in my monthly Jelly Bean Wo…