social media platforms

You might already be active on Facebook, and you may get the odd enquiry from your profile now and then – but I bet you’re not using this platform fullest potential.

Showing up isn’t enough. To really get the most from your Facebook marketing campaign, you need to be making the most of the network’s many incredible features.

Here, I’m going to talk you through five tips and tactics I often share with clients who are keen to grow their Facebook following.

How to use Facebook for marketing your…

LinkedIn has been a hot topic in my networking circles lately. It’s the social media site that’s often the most useful for business owners – but in my experience, it’s also the one that confuses them the most!

I was recently asked to present at a Pop Connect event, and because I always want my talks to deliver as much value as possible, I ran a poll that asked my networking colleagues which social media platform they needed the most help with. Instagram, Facebook and Twitter were definite conte…

It started life as a ‘lip-synching’ app in 2017, but TikTok has grown rapidly to become the most popular short form video sharing app on the web. It allows users to create and edit snappy clips on virtually any topic, then overlay their quick film with music and other special effects to come up with something totally unique.

The great thing about TikTok is it promotes fun, authentic snapshots into users’ lives. Unlike Instagram – which is scattered with #ads and ultimately much more tuned in wi…

What are hashtags, and why are they important?

Hashtags were first introduced by Twitter, but are now used across pretty much all social media platforms, including Instagram, Twitter, LinkedIn and TikTok.

They are digital labels that provide you with a way of categorising your social media posts according to particular themes and topics.

By hashtagging words and phrases correctly, you can:

• Make sure your content is discoverable
• Increase exposure for yourself or your business
• Publicly con…

It’s a question that’s on the tip of every business owner’s tongue during my Power Hours!

Sadly, it’s not one I can answer straightaway. (Sorry!). But by discussing the pros and cons of the main social media platforms, and introducing you to the typical audience profile of each network, I can help you decide which platforms are worth your time and energy and which ones probably won’t be a great fit for your marketing strategy right now.

How do you work out which social media platform is best f…