social media marketing

Here’s the uncomfortable truth:

If you don’t have a sales funnel, you’re losing leads every single day.

1. Social Media Alone Won’t Convert

A viral post won’t magically fill your calendar. People need a journey - from awareness → trust → purchase.

That’s what a funnel does.

2. What Is a Funnel (Really)?

Forget the marketing jargon. A funnel is simply:

1. Hook: Attract people with content or ads

2. Nurture: Build trust (emails, lead magnets, value)

3. Convert: Offer your product/s…

LinkedIn has quietly become the most powerful B2B platform for small business owners.

If you’re ignoring it? You’re leaving money on the table.

1. It’s Not a CV Dump Anymore

LinkedIn isn’t just for job hunters. It’s a networking and lead generation machine.

And guess what? People on LinkedIn are there to do business.

2. Quality > Quantity

Unlike Instagram or TikTok, LinkedIn doesn’t reward spammy posting. Instead, focus on:

• Long-form posts sharing your expertise

• Personal stor…

Let’s address the question everyone’s been whispering:
“Is Instagram dead in 2025?”

Short answer? No. But the way you use it has to change.

1. Organic Reach Has Tanked - But That’s Not the Whole Story

Yes, it’s true. Organic reach isn’t what it used to be. If you’re posting pretty pictures and waiting for magic? Forget it.

Instagram isn’t a photo album anymore - it’s a video-first platform. Reels dominate. Stories keep your audience engaged. Carousels build authority. If you’re ignoring th…

If you’ve ever clicked that little ‘Boost Post’ button on Facebook or Instagram and wondered, “Is this the same as running an ad?”, you’re in good company.

This is one of the most common questions small business owners ask - and it’s a crucial one.

The truth is: while boosting a post is a form of advertising, it’s not the same as running a proper Facebook or Instagram ad campaign through Ads Manager.

In this blog post, we’ll explain:

• The difference between boosting and running ads

• W…

Let’s be honest - social media isn’t what it was a few years ago. If you’ve been asking, “Are Facebook Ads still worth it in 2025?” or “Do Instagram ads still work for small businesses?”, you’re not alone.

With rising ad costs, changing algorithms, and more competition, it’s fair to wonder if paid ads on Meta platforms still deliver results.

In this blog, we’ll break down:

• Whether Facebook and Instagram ads are still effective

• What’s changed (and what hasn’t)

• Who should still be…

Do you ever feel like social media is taking over your life? You know you need to post consistently, but coming up with content every single day is exhausting. The good news? You don’t have to be stuck in the endless cycle of “What should I post today?” A content plan can save you hours every week while keeping your social media strategic and effective.

In this post, I’ll walk you through how to create a content plan that actually saves you time, so you can focus on growing your business - with…

Social media is a powerful tool for growing your business - but only if you use it the right way. Many business owners make common mistakes that slow their growth and hurt their sales. The good news? These mistakes are easy to fix! Let’s dive into the top social media mistakes that might be holding you back and how to avoid them.

Mistake #1: Posting Without a Plan If you’re posting randomly without a strategy, you’re making it harder for people to engage with you. Without consistency, your audi…

Do you ever feel like you’re running out of content?

Do you struggle to come up with content ideas that pack a punch with your audience?

Get ready for my top tips for never-ending Instagram content that lands.

I get this question a lot: “Frances, how do you never run out of content ideas?!”.

As a social media manager, it’s important for me to practice what I preach. This means posting consistently, coming up with engaging content and sharing the stuff that gets my audience nodding their head…

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26^th and 27^th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

• Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…