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Why there’s never been a better time to add video to your social media marketing mix

Did you know that video is the top content marketing strategy used by businesses at the moment?

And that social media is ranked as the best channel for sharing the videos they’re creating?

Hubspot’s 2021 State of Marketing Report is packed full of stats like these that prove video’s dominance is showing no signs of waning as we move into 2022.

Blogs are still used by more than half of marketing teams. Infographics remain a great way to present your products or services in a visual sense. But …

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Instagram Reels vs. TikTok

When it comes to getting better engagement from social media, video is the format that’s going to get you the best results, both now and in the future.

The people behind the world’s biggest social platforms know this, which is why many of them have started incorporating more video-driven features into their sites in recent years.

Facebook, Snapchat, LinkedIn, Twitter – they’ve all started featuring video more prominently. Even Pinterest has launched a Promoted Videos option to help marketers a…

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What is TikTok, and why should your business be using it?

It started life as a ‘lip-synching’ app in 2017, but TikTok has grown rapidly to become the most popular short form video sharing app on the web. It allows users to create and edit snappy clips on virtually any topic, then overlay their quick film with music and other special effects to come up with something totally unique.

The great thing about TikTok is it promotes fun, authentic snapshots into users’ lives. Unlike Instagram – which is scattered with #ads and ultimately much more tuned in wi…

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