Top Tips for Going Live On Social Media From a Social Media Manager
(Want to listen to this blog post instead? Check out Episode 5 of The Social Brain podcast.)
Do you struggle when it comes to going live on social media?
You’re not alone.
In fact, most of our clients actively avoid going live on their social media platforms.
But utilising the live feature is a fantastic way to nurture your audience and turn your community into customers.
If you follow me on Instagram and are part of my ‘close friends’ crew, you’ll know I often pop up the little question …
The Pros and Cons of Going Viral on Social Media with Laura Jane
(Want to listen to this blog post instead? Check out Episode 6 of The Social Brain podcast.)
Have you ever googled “how to go viral on social media”?
Would you love your reels to hit millions of views?
Do you dream of social media fame?
After listening to this episode of The Social Brain Podcast, you might just change your mind….
I recently spoke with my friend Laura Jane on The Social Brain Podcast to discuss what it’s *really* like to go viral on social media after an audio Laura created …
I’m trying out TikTok – and here’s what I think
Now, I’m not exactly a stranger to TikTok. I’ve been playing around with it for a while, and I love it.
It’s fun, it’s fast-paced, and it’s an absolute dream for content creators like me who want to be able to produce, edit, and share recordings quickly.
I also put together an article a little while ago on the benefits of using TikTok for businesses – particularly those that rely on user-generated videos to create a buzz around their brand.
Pretty much all of the things I mentioned here still…
Is Instagram still in the throes of an identity crisis?
When Instagram was first founded back in 2010, its focus was almost entirely on allowing users to share, tag, and comment on images.
And when it started getting more popular post-2012, users were taken in with the relatively easy breezy nature of the platform. They loved being able to endlessly scroll through photographs and graphics without having to read big, chunky captions.
In fact, Instagram delivered a welcome departure from the text-based, politically charged forums on Facebook, and the…
Why there’s never been a better time to add video to your social media marketing mix
Did you know that video is the top content marketing strategy used by businesses at the moment?
And that social media is ranked as the best channel for sharing the videos they’re creating?
Hubspot’s 2021 State of Marketing Report is packed full of stats like these that prove video’s dominance is showing no signs of waning as we move into 2022.
Blogs are still used by more than half of marketing teams. Infographics remain a great way to present your products or services in a visual sense. But …
Instagram Reels vs. TikTok
When it comes to getting better engagement from social media, video is the format that’s going to get you the best results, both now and in the future.
The people behind the world’s biggest social platforms know this, which is why many of them have started incorporating more video-driven features into their sites in recent years.
Facebook, Snapchat, LinkedIn, Twitter – they’ve all started featuring video more prominently. Even Pinterest has launched a Promoted Videos option to help marketers a…
What is TikTok, and why should your business be using it?
It started life as a ‘lip-synching’ app in 2017, but TikTok has grown rapidly to become the most popular short form video sharing app on the web. It allows users to create and edit snappy clips on virtually any topic, then overlay their quick film with music and other special effects to come up with something totally unique.
The great thing about TikTok is it promotes fun, authentic snapshots into users’ lives. Unlike Instagram – which is scattered with #ads and ultimately much more tuned in wi…
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