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Can you afford to run your own social media marketing campaigns?
When you’re running your own business, it can be tempting to wear all the hats, ALL the time – because doing everything yourself will, inevitably, save you some money.
But your time is just as valuable as the cash flowing in and out of your bank account, you know. Do you want to spend it coming up with quarterly content calendars and pouring over social stats, or would you be happier putting more hours into finding new clients and delivering a better service to the people you’re already working…
User generated content: what is it, and why does it matter?
What is user generated content?
User generated content (UG) is, quite literally, content that has been created by and shared by the people who have either bought something from your business or interacted with your brand in some other way.
Traditionally, it has taken the form of online reviews, comments in forums, and mentions (good or bad!) on social media sites like Facebook, Instagram, Twitter and LinkedIn. But companies these days are taking the trend for UG content to a whole new level by…
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