Why copying social media content really is an unforgivable sin
You’re unique. Your brand is unique. So, your content should be unique, too.
But time and time again, I see people using content from other accounts – sometimes with the best intentions, but nearly always getting stung by the results.
Picture this. One morning, I was searching through Instagram to push engagement, and I felt a sudden sense of de ja vu. In front of me was a post that was almost identical to the one I had put up a few days ago.
That’s right: someone had started to ‘impersonate’…
What on earth happened to Clubhouse?
It seems like eons ago now, but back in the spring last year, I was singing the praises of Clubhouse, the audio-only social platform that was taking the market by storm. (You can read my musings here.)
At the time, I was considering how I would – and could – incorporate Clubhouse management into my Done For You social media management services. Like so many other social media managers, I really thought it was the next big thing in my industry; a once-in-a-generation concept that would change th…
Everything you need to know about Instagram’s news feed changes
If you follow me on the ‘gram, you’ll have already seen the announcement I made a few days ago about the changes to time feeds on the platform.
Instagram has recently introduced two hotly anticipated news feed features, which are designed to give you tonnes more control over who and what you see when you log in for a scroll.
There are now three options in total:
This is the default option – the one you’ve been using recently, up until now. It displays content based on your habits wit…
Are you using hashtags to your advantage?
Do you take time to research and apply the right hashtags to every one of your social media posts?
Or do you type in a couple of random phrases, click ‘upload’, and hope for the best?
I wouldn’t blame you if you’re guilty of the latter.
Even I’m suffering with a bit of hashtag fatigue.
Keeping up with the latest hashtag trends often seems like a full-time job in itself. As marketers, we can’t stick with the same ideas forever – we need to be constantly refreshing and updating our hashtag str…
Top tips for a social spring clean!
So, we’re a good couple of months into 2022.
How are things going for you?
How’s your business doing?
And more specifically, how well are your social media campaigns performing?
Are you getting the kind of response you were expecting from your social posts? Or do you feel like all your carefully crafted content is falling on deaf ears?
As we waltz our way into the second quarter of the year, now is a great time to carry out a bit of a social spring clean. It’s a great way to spruce up your …
Why there’s never been a better time to add video to your social media marketing mix
Did you know that video is the top content marketing strategy used by businesses at the moment?
And that social media is ranked as the best channel for sharing the videos they’re creating?
Hubspot’s 2021 State of Marketing Report is packed full of stats like these that prove video’s dominance is showing no signs of waning as we move into 2022.
Blogs are still used by more than half of marketing teams. Infographics remain a great way to present your products or services in a visual sense. But …
How to fall back in love with social media
Love it or loathe it, it’s hard to ignore the season of lurrrrve.
Yup. With Valentine’s Day around the corner, your socials are soon going to be packed full of sentimental posts and cheesy couple selfies. (There’s not much I can do about that. Sorry.)
Soppiness aside, it’s a great time to ramp up your company’s social media output, as there’s bound to be loads of activity over Valentine’s weekend.
But what if you’re just not feeling it anymore?
What if you’re bored with your business’ social…
Introducing… The Social Brain!
It feels like it’s been SO long in the making… but we’ve finally rebranded!
Those of you who have been keeping an eye on our socials will have seen a BIG announcement from our founder, Frances, across our social accounts during the Christmas break.
On 29th December 2021, we officially said a fond goodbye to Jelly Bean Social, and a heartfelt adios to Social Media with Frances (which was always a stopgap, to be honest), before unveiling our new name: The Social Brain.
Why did we settle on The …
How to ease yourself back into social media
Have you lost your social media mojo?
Believe me, it happens to the best of us. (Even I have had my moments in the past!)
I speak to so many clients on a weekly basis who feel like throwing in the towel on their social media campaigns. Some of these business owners are burnt out, while others just aren’t seeing the results they expected from their work. They’re disheartened by the fact that all the time and energy they’ve spent on their accounts isn’t translating into actual sales or enquiries…
What’s in store for social media in 2022?
Well, here we are! 2021 is almost over.
Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.
There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…
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