social media strategy
How to ease yourself back into social media
Have you lost your social media mojo?
Believe me, it happens to the best of us. (Even I have had my moments in the past!)
I speak to so many clients on a weekly basis who feel like throwing in the towel on their social media campaigns. Some of these business owners are burnt out, while others just aren’t seeing the results they expected from their work. They’re disheartened by the fact that all the time and energy they’ve spent on their accounts isn’t translating into actual sales or enquiries…
What’s in store for social media in 2022?
Well, here we are! 2021 is almost over.
Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.
There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…
3 ways to stay on top of your social media over Christmas
Anybody else counting down the days to Christmas right now? I know I am!
From a work perspective, it’s that time of year where much of our time is spent tying up loose ends and prepping projects for the New Year (oh – and finding some time for the odd festive tipple!). But as much as you might be looking forward to a well-deserved rest, and as tempting as it is to go completely off grid for a couple of weeks, it’s really important to maintain some kind of social media presence over the holidays…
FIVE of the most explosive social media stories from 2021
2021 has been packed full of social media headlines, hasn’t it?
We’ve seen blackouts, bans, meltdowns, letdowns, and even digital fisticuffs – and the year isn’t even over yet!
To tie in nicely with Fireworks Night here in the UK, here’s my pick of the 5 most incredible (and EXPLOSIVE) social media stories from the last few months. Enjoy!
1. Facebook disappeared – and boy, did we feel it
OK, let’s start with the serious stuff. Facebook has suffered outages before, but it beat all previous re…
Reels round-up: What I learned from 31 days of posting video clips to Instagram
If you follow me on Instagram, you probably noticed that, for the month of July, my Reels output was OFF THE SCALE.
Earlier in the summer, I decided to set myself a little challenge. I wanted to find out if posting more Reels to my account would result in more engagement and more followers.
In June, I committed to posting between two to three Reels every week (backed up by several static posts, of course). I saw a noticeable uplift in my stats; it was one of the best months ever in terms of ho…
15 content ideas for your socials
“I have no idea what to talk about on my socials!”
“I know I need to keep showing up, Frances – but I just don’t know what to post!”
I hear you. Coming up with fun, engaging, informative and shareable social media content is hard.
Even if there’s lots to talk about within your business or in your wider industry, you’ll hit a creative block from time to time.
Sometimes, the best thing to do is go back to basics.
Following on from an Instagram Reel I posted on my own social media channels las…
What are your social media goals?
Social media is more than coming up with some words, finding an image, and scheduling in your content in the hope it will get you noticed.
It’s about using popular channels to support your wider goals, in a way that will bring maximum value to your sales strategy.
Choosing social media goals is the first topic I cover in my Social Strategy Workbook (which you can download for just £14, by the way). It’s also something I talk about a lot with my VIBeans community and in my monthly Jelly Bean Wo…
Social success starts with a great strategy!
Ad hoc, on-the-fly social media posts might get you some engagement.
Some of them might take off. Some of them might be a complete flop.
But when you’re putting your time into running a social media campaign, you don’t really want to be dealing in ‘mights’. You want to make sure that your efforts are going to pay off; you want to create fun, informative, shareable content that’s going to resonate with your fans and boost your brand’s profile. Every time.
And that’s why I always tell my client…
Instagram Reels vs. TikTok
When it comes to getting better engagement from social media, video is the format that’s going to get you the best results, both now and in the future.
The people behind the world’s biggest social platforms know this, which is why many of them have started incorporating more video-driven features into their sites in recent years.
Facebook, Snapchat, LinkedIn, Twitter – they’ve all started featuring video more prominently. Even Pinterest has launched a Promoted Videos option to help marketers a…
Clubhouse and the craze for audio-only social content
Have you heard of Clubhouse?
If you follow me on social media, you’ve probably seen me mention this innovative audio-only social platform a few times already.
For years, we’ve all been thinking of social media content as something we can see – not necessarily something we can hear. But Clubhouse has turned that idea on its head by basing its entire proposition on audio chat between its users.
Clubhouse lets you listen in to conversation and interviews between different people on pretty much a…
- News (1)
- social media (31)
- algorithm (3)
- social media strategy (24)
- social listening (1)
- social media platforms (13)
- instagram (6)
- hashtags (1)
- tiktok (2)
- blog (2)
- social media influencer (1)
- linkedin (3)
- facebook (3)
- engagement (3)
- user generated content (1)
- content (5)
- christmas (1)
- google my business (1)
- clubhouse (1)
- reels (3)
- goals (2)
- twitter (2)