social media strategy

Sales funnels, marketing funnels, business funnels. It's enough to make your head spin, isn't it? 

Here at The Social Brain, we talk a lot about marketing funnels and the stages of a marketing funnel: brand awareness, nurturing, decision making and the sale.

But did you know there’s more than one type of funnel?

I recently spoke with my friend Rebecca Wise on The Social Brain Podcast to discuss all things business funnels, including the relationship between sales funnels and social media mark…

Now, I’m not exactly a stranger to TikTok. I’ve been playing around with it for a while, and I love it.

It’s fun, it’s fast-paced, and it’s an absolute dream for content creators like me who want to be able to produce, edit, and share recordings quickly.

I also put together an article a little while ago on the benefits of using TikTok for businesses – particularly those that rely on user-generated videos to create a buzz around their brand.

Pretty much all of the things I mentioned here still…

(Want to listen to this blog post instead? Check out Episode 2 of The Social Brain podcast.)

Niching is such a buzzword across the social media space, but what does ‘niche’ actually mean in business?

Why is having a niche important?

Do you have to have a niche in business?

And what are the pros and cons of changing your niche within your marketing strategy? 

I recently spoke with my friend Jade Foster-Jerrett on The Social Brain Podcast to discuss all things niching. We talked about the pro…

According to research from 123reg, January is THE month to start a new venture.

In 2022, there was a spike in the number of web addresses being registered, leading the domain provider to estimate that at least 10,000 new companies will have been launched by the end of that month.

I don’t know about you, but I certainly see this trend continuing now in 2023. Times are tough, with people having to find more creative ways to make ends meet – and for many, that means starting a side hustle, or per…

(Want to listen to this blog post instead? Check out Episode 1 of The Social Brain podcast.)

Social media marketing can help to grow your business, increase brand loyalty, and boost your sales.

But it can also be overwhelming and confusing when you don’t know what you’re doing.

If you follow me on Instagram and are part of my close friend crew, you’ll know I often pop up the little question box sticker to help you with your struggles.

I recently asked you what you most needed help with on so…

Another month, another brand drama! Although, in my view, this one is entirely justified.

You’ve probably heard all about the controversial ad campaign recently launched by Balenciaga (and how they’ve had to pull the plug on their inappropriate advertising decisions, because, yuck).

What’s been just as interesting for a media-obsessed girl like me is how Balenciaga has dealt with all the criticism it has received online.

From videos of celebrities binning their branded gear to calls for the c…

You know me. I LIVE and BREATHE social media. To the point where some people might say I’m a little bit obsessed.

You might think that’s a good thing, given that I’ve been running my own social media agency for quite a few years now! And it is, mostly. It means I’m always ahead of the curve; always testing new approaches to find out what works.

But every now and then, even I need to take a little break from the hourly scroll, for the sake of my own mental health.

Why I decided to disappear fo…

I don’t know anyone who hasn’t been impacted by all the craziness of late.

Between coming out of Covid, the conflict in Ukraine, energy hikes, Queen Elizabeth’s funeral, spiralling inflation, and absolute chaos in government, it’s felt like we haven’t been able to catch a breath amongst everything that’s been happening in 2022.

According to data from the latest Opinions and Lifestyle ONS survey, 93% of people in the UK are reporting that their cost of living has increased compared to this time…

Ready to level up your Instagram marketing?

My new digital course talks you through EVERYTHING you need to know to create a winning Instagram strategy that’s less about boosting your followers and more about generating meaningful interactions that lead to actual results for your brand.

Enter: InstaBrains.

Why did I put together InstaBrains?

I’ve got more than 12 years’ experience in running Instagram accounts for my clients. I’ve been exploring every nook and cranny of this platform since i…

It’s the go-to ‘business’ social media site of our times – and LinkedIn can be a great source of leads, if you know how to use it correctly!

Generating actual enquiries and sales from LinkedIn takes time, but with a bit of commitment, you really can start seeing brilliant results from this platform.

Here are my top 5 tips for using LinkedIn’s features to find potential customers and get them interested in everything you have to offer.

To be clear, in this post, I’m talking about getting more …