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social media strategy

How to work with a social media influencer

What is influencer marketing?

Influencer marketing involves collaborating with high profile social media users who can help you promote your brand to communities that care about what you have to offer.

The idea is, you ask your influencer to mention your products or services in a post, Story or video, and include a link back to your website or social media profile so potential new customers can find you.

Most influencers charge a fee for the exposure (although some are open to product swaps i…

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Using the right tone of voice to set your business apart

What is your tone of voice (TOV)?

In simple terms, your company’s tone of voice is a direct expression of the person who is running the show: you!

It’s your own distinctive way of talking and sharing information that’s heavily based on your personality and your values.

It’s your own way of wording things that makes your fans, followers, customers and behind-the-curtain lurkers go ‘ah! That’s definitely so-and-so!’

Why is it important?

Developing – and sticking to – the right tone of voice…

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How to use your blogs within your social media strategy

In the same way that posting regularly on social media can boost awareness of your business in your online community, blogging can help you share your knowledge with your followers and let them into your world.

It can be difficult to come up with consistently great blog ideas, though – and it can be even trickier to know how to use these concepts within your social media strategy for the best results.

Read on for some quick blogging tips, tricks and general musings that have been based on my m…

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What is TikTok, and why should your business be using it?

It started life as a ‘lip-synching’ app in 2017, but TikTok has grown rapidly to become the most popular short form video sharing app on the web. It allows users to create and edit snappy clips on virtually any topic, then overlay their quick film with music and other special effects to come up with something totally unique.

The great thing about TikTok is it promotes fun, authentic snapshots into users’ lives. Unlike Instagram – which is scattered with #ads and ultimately much more tuned in wi…

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How to find the right hashtags for your posts

What are hashtags, and why are they important?

Hashtags were first introduced by Twitter, but are now used across pretty much all social media platforms, including Instagram, Twitter, LinkedIn and TikTok.

They are digital labels that provide you with a way of categorising your social media posts according to particular themes and topics.

By hashtagging words and phrases correctly, you can:

  • Make sure your content is discoverable
  • Increase exposure for yourself or your business
  • Publicly con…

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Which social media channels will bring you the best results for your business?

It’s a question that’s on the tip of every business owner’s tongue during my Power Hours!

Sadly, it’s not one I can answer straightaway. (Sorry!). But by discussing the pros and cons of the main social media platforms, and introducing you to the typical audience profile of each network, I can help you decide which platforms are worth your time and energy and which ones probably won’t be a great fit for your marketing strategy right now.

How do you work out which social media platform is best f…

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What is social listening - and how can you use it to improve your social media strategy?

How can we expect our audience to respond well to our social media content if we don’t know what they ?

And more to the point – how can we work out what our followers want from us without ?

Social listening is all about keeping an ear out for the hot topics within your industry. It involves analysing the conversations that are happening in your community to learn about the things that really matter to your fans and followers. It comes down to collecting insights into everything that’s happenin…

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