FIVE of the most explosive social media stories from 2021
2021 has been packed full of social media headlines, hasn’t it?
We’ve seen blackouts, bans, meltdowns, letdowns, and even digital fisticuffs – and the year isn’t even over yet!
To tie in nicely with Fireworks Night here in the UK, here’s my pick of the 5 most incredible (and EXPLOSIVE) social media stories from the last few months. Enjoy!
1. Facebook disappeared – and boy, did we feel it
OK, let’s start with the serious stuff. Facebook has suffered outages before, but it beat all previous re…
Reels round-up: What I learned from 31 days of posting video clips to Instagram
If you follow me on Instagram, you probably noticed that, for the month of July, my Reels output was OFF THE SCALE.
Earlier in the summer, I decided to set myself a little challenge. I wanted to find out if posting more Reels to my account would result in more engagement and more followers.
In June, I committed to posting between two to three Reels every week (backed up by several static posts, of course). I saw a noticeable uplift in my stats; it was one of the best months ever in terms of ho…
Instagram Reels vs. TikTok
When it comes to getting better engagement from social media, video is the format that’s going to get you the best results, both now and in the future.
The people behind the world’s biggest social platforms know this, which is why many of them have started incorporating more video-driven features into their sites in recent years.
Facebook, Snapchat, LinkedIn, Twitter – they’ve all started featuring video more prominently. Even Pinterest has launched a Promoted Videos option to help marketers a…
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