marketing

Is it time for you to supercharge your social media marketing?

Digital advertising is a great way to enhance your marketing efforts, but when is the right time to commit to it?

How much should you spend on Facebook Ads?

And how long do you need to test things for?

I recently spoke with my friend Sarah Murdoch on The Social Brain Podcast to discuss why, when and how to get started with digital ads.

Prefer to listen to the audio version of our conversation? Go here.

A few years ago, there wa…

If you’ve been following my Insta feed, you’ll know that I’ve had some BIG news to share with my clients and followers in the last couple of weeks.

I had to keep schtum about what’s been happening… but I’ve finally been able to let the cat out of the bag and tell you that The Social Brain has won not one, but TWO awards!

At the start of April, I found out that I’d taken home the Best Digital Biz 2023 trophy from the BizBubble Awards. BizBubble champions small independent businesses, and this y…

Do you show your face enough for your business?

Are you confident being your authentic self online?

Do you struggle with being visible as a product-based business?

Professional personal brand photography can help you show up on social media with confidence and authenticity so you can build the know, like, trust factor within your community.

I recently spoke with my friend Amanda Hall on The Social Brain Podcast to discuss everything you need to know when it comes to preparing for, and gettin…

There are so many different ways that we can grow our contacts so we can expand our business. But what are the different types, and how can you network effectively so you can get the best results?

I recently spoke with my friend Katy Davies on The Social Brain Podcast to discuss how to be an effective networker so you can increase your referrals and sales in your business. 

Prefer to listen to the audio version of our conversation? Go here. 

Including networking in your business strategy 

Th…

How does email marketing really compliment your social media marketing efforts?

Are email marketing sequences that important?

I may be a social media manager, but I would not be doing my due diligence to you if I didn't advise you to diversify your marketing streams. After all, social media platforms are a borrowed space.

We don’t own our social media pages and, as we’ve seen in recent years, anything can happen. Accounts can get deactivated. The platform may change or decide not to run anymo…

(Want to listen to this blog post instead? Check out Episode 7 of The Social Brain podcast.)

Does creating a content strategy for social media leave your head in a spin?!

So many business owners post on social media without having a clear content plan, which can lead them to not get the results they want (and deserve!).

When you’ve got a well thought out content strategy in place, you’re likely to see an increase in followers, engagement and most importantly, SALES!

If you follow me on Insta…

(Want to listen to this blog post instead? Check out Episode 5 of The Social Brain podcast.)

Do you struggle when it comes to going live on social media?

You’re not alone.

In fact, most of our clients actively avoid going live on their social media platforms. 

But utilising the live feature is a fantastic way to nurture your audience and turn your community into customers. 

If you follow me on Instagram and are part of my ‘close friends’ crew, you’ll know I often pop up the little question …

Got the Facebook FOMO? You’re not alone.

There’s kind of an expectation that, as a small business owner, we need to be across as many social media platforms as possible if we want to get enough exposure to drive our ventures forward. And for some reason, Facebook still seems to be the default option for many entrepreneurs, even if it’s not necessarily delivering great results in terms of audience reach and engagement.

Maybe it’s because it’s familiar; most of us have been running our own Faceb…

(Want to listen to this blog post instead? Check out Episode 6 of The Social Brain podcast.)

Have you ever googled “how to go viral on social media”?

Would you love your reels to hit millions of views?

Do you dream of social media fame?

After listening to this episode of The Social Brain Podcast, you might just change your mind….

I recently spoke with my friend Laura Jane on The Social Brain Podcast to discuss what it’s *really* like to go viral on social media after an audio Laura created …

Sales funnels, marketing funnels, business funnels. It's enough to make your head spin, isn't it? 

Here at The Social Brain, we talk a lot about marketing funnels and the stages of a marketing funnel: brand awareness, nurturing, decision making and the sale.

But did you know there’s more than one type of funnel?

I recently spoke with my friend Rebecca Wise on The Social Brain Podcast to discuss all things business funnels, including the relationship between sales funnels and social media mark…