social media marketing

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26^th and 27^th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

• Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…

There’s been lots of talk recently of Instagram’s declining engagement rates.

And while I can’t deny that I have seen less interaction on this platform than usual recently, I definitely don’t think now is the right time to jump ship and let all the hard work you’ve put into building your following here go to waste.

In fact, I think Instagram can still be extremely valuable for businesses.

Why?

Well, firstly, Instagram has 2 billion monthly active users – and it is still growing!

Plus, it’s …

Do you show your face enough for your business?

Are you confident being your authentic self online?

Do you struggle with being visible as a product-based business?

Professional personal brand photography can help you show up on social media with confidence and authenticity so you can build the know, like, trust factor within your community.

I recently spoke with my friend Amanda Hall on The Social Brain Podcast to discuss everything you need to know when it comes to preparing for, and gettin…

There are so many different ways that we can grow our contacts so we can expand our business. But what are the different types, and how can you network effectively so you can get the best results?

I recently spoke with my friend Katy Davies on The Social Brain Podcast to discuss how to be an effective networker so you can increase your referrals and sales in your business. 

Prefer to listen to the audio version of our conversation? Go here. 

Including networking in your business strategy 

Th…

(Want to listen to this blog post instead? Check out Episode 7 of The Social Brain podcast.)

Does creating a content strategy for social media leave your head in a spin?!

So many business owners post on social media without having a clear content plan, which can lead them to not get the results they want (and deserve!).

When you’ve got a well thought out content strategy in place, you’re likely to see an increase in followers, engagement and most importantly, SALES!

If you follow me on Insta…

(Want to listen to this blog post instead? Check out Episode 5 of The Social Brain podcast.)

Do you struggle when it comes to going live on social media?

You’re not alone.

In fact, most of our clients actively avoid going live on their social media platforms. 

But utilising the live feature is a fantastic way to nurture your audience and turn your community into customers. 

If you follow me on Instagram and are part of my ‘close friends’ crew, you’ll know I often pop up the little question …

Got the Facebook FOMO? You’re not alone.

There’s kind of an expectation that, as a small business owner, we need to be across as many social media platforms as possible if we want to get enough exposure to drive our ventures forward. And for some reason, Facebook still seems to be the default option for many entrepreneurs, even if it’s not necessarily delivering great results in terms of audience reach and engagement.

Maybe it’s because it’s familiar; most of us have been running our own Faceb…

(Want to listen to this blog post instead? Check out Episode 6 of The Social Brain podcast.)

Have you ever googled “how to go viral on social media”?

Would you love your reels to hit millions of views?

Do you dream of social media fame?

After listening to this episode of The Social Brain Podcast, you might just change your mind….

I recently spoke with my friend Laura Jane on The Social Brain Podcast to discuss what it’s *really* like to go viral on social media after an audio Laura created …

Sales funnels, marketing funnels, business funnels. It's enough to make your head spin, isn't it? 

Here at The Social Brain, we talk a lot about marketing funnels and the stages of a marketing funnel: brand awareness, nurturing, decision making and the sale.

But did you know there’s more than one type of funnel?

I recently spoke with my friend Rebecca Wise on The Social Brain Podcast to discuss all things business funnels, including the relationship between sales funnels and social media mark…

(Want to listen to this blog post instead? Check out Episode 4 of The Social Brain podcast.)

Social media is an amazing tool to help you grow your business online. It helps you to get out in front of people and to build your community.

But it can also be exhausting. You need to create content constantly, not to mention find time to engage with others and respond to the messages that end up in your inbox. And when you use social media to increase your visibility and grow your business, it’s eas…