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I don’t know anyone who hasn’t been impacted by all the craziness of late.

Between coming out of Covid, the conflict in Ukraine, energy hikes, Queen Elizabeth’s funeral, spiralling inflation, and absolute chaos in government, it’s felt like we haven’t been able to catch a breath amongst everything that’s been happening in 2022.

According to data from the latest Opinions and Lifestyle ONS survey, 93% of people in the UK are reporting that their cost of living has increased compared to this time…

Ready to level up your Instagram marketing?

My new digital course talks you through EVERYTHING you need to know to create a winning Instagram strategy that’s less about boosting your followers and more about generating meaningful interactions that lead to actual results for your brand.

Enter: InstaBrains.

Why did I put together InstaBrains?

I’ve got more than 12 years’ experience in running Instagram accounts for my clients. I’ve been exploring every nook and cranny of this platform since i…

There have been some pretty big happenings recently. In the space of five short years, we’ve had three Prime Ministers, we’ve officially left the European Union, we’ve navigated a global pandemic, we’ve lost our Queen, and witnessed a rollercoaster battle between two caterpillar cakes.

It’s been a wild ride, for sure!

So, it’s no wonder that businesses have wanted to reference these mammoth events in their marketing. Shed loads of companies have jumped on these stories, creating clever and mem…

When it comes to marketing your business, there are endless ways you can generate more exposure and get your products or services in front of those all-important customers.

But because it’s often perceived to be the ‘easiest’ and one of the most effective routes to more brand awareness, most companies focus their attention on social media.

Don’t get me wrong, I obviously LOVE social media. (I must do – it’s my business, after all!) It’s arguably one of the most powerful ways you can connect wi…

It’s the go-to ‘business’ social media site of our times – and LinkedIn can be a great source of leads, if you know how to use it correctly!

Generating actual enquiries and sales from LinkedIn takes time, but with a bit of commitment, you really can start seeing brilliant results from this platform.

Here are my top 5 tips for using LinkedIn’s features to find potential customers and get them interested in everything you have to offer.

To be clear, in this post, I’m talking about getting more …

My main goal as the Head Brain of The Social Brain is to help my clients learn how they can use social media to boost their businesses.

My team and I offer all kinds of DIY and fully managed support packages. There really is something for everyone, regardless of your circumstances or your budget.

But I’m particularly passionate about sharing knowledge that you can soak up and action on your own terms, at your own pace – and this is exactly what I’ve done to date with my members-only group, Bra…

Has Instagram’s updated newsfeed turned you off, too?

SO many of my clients and followers have told me they’re not happy with the new format – particularly as there’s now a bigger emphasis on including Reels in the feed, in a full-screen style, with the navigation bar, description and Instagram logo overlaying the video itself.

(In case you didn’t know, all videos under 15 minutes long will now become Reels, too – whether you want them to or not.)

This update has been in the works for a while…

It’s one of the hottest stories to emerge from last couple of months – and it’s sparked a vicious debate around the important role that marketing plays in the growth and development of every business.

Where’s this question come from, Frances?

ICYMI, the government unveiled plans to run a taxpayer-funded ad campaign from July that encourages firms to slash the prices of their products and services. Those behind the idea are saying that organisations in the UK should be doing more to absorb the …

When Instagram was first founded back in 2010, its focus was almost entirely on allowing users to share, tag, and comment on images.

And when it started getting more popular post-2012, users were taken in with the relatively easy breezy nature of the platform. They loved being able to endlessly scroll through photographs and graphics without having to read big, chunky captions.

In fact, Instagram delivered a welcome departure from the text-based, politically charged forums on Facebook, and the…

Pinterest is the ideal platform for finding visual inspiration. It doesn’t matter if you’re looking for home décor ideas, new recipes or free workouts, there’s plenty on this incredible platform to keep you informed, entertained, and discovering new things!

While Pinterest does provide similar features to other social networks, such as the ability to follow friends, like and comment on boards and sharing information on other platforms, the site has always been unique in its offering. As its nam…