Blog

LinkedIn has quietly become the most powerful B2B platform for small business owners.

If you’re ignoring it? You’re leaving money on the table.

1. It’s Not a CV Dump Anymore

LinkedIn isn’t just for job hunters. It’s a networking and lead generation machine.

And guess what? People on LinkedIn are there to do business.

2. Quality > Quantity

Unlike Instagram or TikTok, LinkedIn doesn’t reward spammy posting. Instead, focus on:

• Long-form posts sharing your expertise

• Personal stor…

TikTok isn’t just for teenagers dancing in their bedrooms.
In 2025, it’s one of the biggest opportunities for small business growth - if you use it properly.

1. Stop Thinking You Need to “Go Viral”

Going viral won’t pay your bills. But building a community that trusts you will.

Forget chasing millions of views. Instead, create consistent, value-driven videos for the right audience - the ones ready to buy.

2. Don’t Overcomplicate Video

Hate being on camera? Here’s the good news: You don’…

Let’s address the question everyone’s been whispering:
“Is Instagram dead in 2025?”

Short answer? No. But the way you use it has to change.

1. Organic Reach Has Tanked - But That’s Not the Whole Story

Yes, it’s true. Organic reach isn’t what it used to be. If you’re posting pretty pictures and waiting for magic? Forget it.

Instagram isn’t a photo album anymore - it’s a video-first platform. Reels dominate. Stories keep your audience engaged. Carousels build authority. If you’re ignoring th…

If you’ve ever clicked that little ‘Boost Post’ button on Facebook or Instagram and wondered, “Is this the same as running an ad?”, you’re in good company.

This is one of the most common questions small business owners ask - and it’s a crucial one.

The truth is: while boosting a post is a form of advertising, it’s not the same as running a proper Facebook or Instagram ad campaign through Ads Manager.

In this blog post, we’ll explain:

• The difference between boosting and running ads

• W…

Let’s be honest - social media isn’t what it was a few years ago. If you’ve been asking, “Are Facebook Ads still worth it in 2025?” or “Do Instagram ads still work for small businesses?”, you’re not alone.

With rising ad costs, changing algorithms, and more competition, it’s fair to wonder if paid ads on Meta platforms still deliver results.

In this blog, we’ll break down:

• Whether Facebook and Instagram ads are still effective

• What’s changed (and what hasn’t)

• Who should still be…

Do you ever feel like social media is taking over your life? You know you need to post consistently, but coming up with content every single day is exhausting. The good news? You don’t have to be stuck in the endless cycle of “What should I post today?” A content plan can save you hours every week while keeping your social media strategic and effective.

In this post, I’ll walk you through how to create a content plan that actually saves you time, so you can focus on growing your business - with…

Social media is a powerful tool for growing your business - but only if you use it the right way. Many business owners make common mistakes that slow their growth and hurt their sales. The good news? These mistakes are easy to fix! Let’s dive into the top social media mistakes that might be holding you back and how to avoid them.

Mistake #1: Posting Without a Plan If you’re posting randomly without a strategy, you’re making it harder for people to engage with you. Without consistency, your audi…

Growing your social media without spending money on ads might seem impossible, but it’s not!

Organic growth is all about strategy, consistency, and genuine engagement. If you’re tired of posting and hearing crickets, I’ve got you. Let’s talk about how you can increase your reach and build a loyal following without spending a dime.

Focus on High-Value Content

People don’t follow just for the sake of following - they want value. Whether it’s education, entertainment or inspiration, your conten…

Choosing the right social media platform for your small business can feel overwhelming.

With so many options - Instagram, Facebook, TikTok, LinkedIn, and more - how do you know where to focus your energy? In this post, we’ll break down the strengths of each platform and help you decide which is the best fit for your business.

1. Instagram - Best for Visual Brands & Engagement
Instagram is perfect for businesses that rely on visuals, such as e-commerce stores, beauty brands and personal brands.…