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It’s the go-to ‘business’ social media site of our times – and LinkedIn can be a great source of leads, if you know how to use it correctly!

Generating actual enquiries and sales from LinkedIn takes time, but with a bit of commitment, you really can start seeing brilliant results from this platform.

Here are my top 5 tips for using LinkedIn’s features to find potential customers and get them interested in everything you have to offer.

To be clear, in this post, I’m talking about getting more …

My main goal as the Head Brain of The Social Brain is to help my clients learn how they can use social media to boost their businesses.

My team and I offer all kinds of DIY and fully managed support packages. There really is something for everyone, regardless of your circumstances or your budget.

But I’m particularly passionate about sharing knowledge that you can soak up and action on your own terms, at your own pace – and this is exactly what I’ve done to date with my members-only group, Bra…

Has Instagram’s updated newsfeed turned you off, too?

SO many of my clients and followers have told me they’re not happy with the new format – particularly as there’s now a bigger emphasis on including Reels in the feed, in a full-screen style, with the navigation bar, description and Instagram logo overlaying the video itself.

(In case you didn’t know, all videos under 15 minutes long will now become Reels, too – whether you want them to or not.)

This update has been in the works for a while…

It’s one of the hottest stories to emerge from last couple of months – and it’s sparked a vicious debate around the important role that marketing plays in the growth and development of every business.

Where’s this question come from, Frances?

ICYMI, the government unveiled plans to run a taxpayer-funded ad campaign from July that encourages firms to slash the prices of their products and services. Those behind the idea are saying that organisations in the UK should be doing more to absorb the …

When Instagram was first founded back in 2010, its focus was almost entirely on allowing users to share, tag, and comment on images.

And when it started getting more popular post-2012, users were taken in with the relatively easy breezy nature of the platform. They loved being able to endlessly scroll through photographs and graphics without having to read big, chunky captions.

In fact, Instagram delivered a welcome departure from the text-based, politically charged forums on Facebook, and the…

Pinterest is the ideal platform for finding visual inspiration. It doesn’t matter if you’re looking for home décor ideas, new recipes or free workouts, there’s plenty on this incredible platform to keep you informed, entertained, and discovering new things!

While Pinterest does provide similar features to other social networks, such as the ability to follow friends, like and comment on boards and sharing information on other platforms, the site has always been unique in its offering. As its nam…

Does social media ever make you feel a little bit… down?

You might be suffering from comparisonitis, my friend.

And you’re not alone.

With one pandemic (seemingly) under control, another has bubbled up from the depths of digital society. Comparisonitis is a widespread issue that manifests itself in negative thoughts. Since lockdowns hit the world, people have been turning their eyes to social media for entertainment and guidance. The positive? Escapism and connection. The negative? Comparison…

You’re unique. Your brand is unique. So, your content should be unique, too.

But time and time again, I see people using content from other accounts – sometimes with the best intentions, but nearly always getting stung by the results.

Picture this. One morning, I was searching through Instagram to push engagement, and I felt a sudden sense of de ja vu. In front of me was a post that was almost identical to the one I had put up a few days ago.

That’s right: someone had started to ‘impersonate’…

It seems like eons ago now, but back in the spring last year, I was singing the praises of Clubhouse, the audio-only social platform that was taking the market by storm. (You can read my musings here.)

At the time, I was considering how I would – and could – incorporate Clubhouse management into my Done For You social media management services. Like so many other social media managers, I really thought it was the next big thing in my industry; a once-in-a-generation concept that would change th…

If you follow me on the ‘gram, you’ll have already seen the announcement I made a few days ago about the changes to time feeds on the platform.

Instagram has recently introduced two hotly anticipated news feed features, which are designed to give you tonnes more control over who and what you see when you log in for a scroll.

There are now three options in total:

1. Home

This is the default option – the one you’ve been using recently, up until now. It displays content based on your habits wit…