social media strategy

Jul 27, 2021 10:24am

By Frances Barrett

Under social media, social media strategy, social media platforms & hashtags

4 min read

How to find the right hashtags for your posts

What are hashtags, and why are they important?

Hashtags were first introduced by Twitter, but are now used across pretty much all social media platforms, including Instagram, Twitter, LinkedIn and TikTok.

They are digital labels that provide you with a way of categorising your social media posts according to particular themes and topics.

By hashtagging words and phrases correctly, you can:

Make sure your content is discoverable
Increase exposure for yourself or your business
Publicly con…

Which social media channels will bring you the best results for your business?

It’s a question that’s on the tip of every business owner’s tongue during my Power Hours!

Sadly, it’s not one I can answer straightaway. (Sorry!). But by discussing the pros and cons of the main social media platforms, and introducing you to the typical audience profile of each network, I can help you decide which platforms are worth your time and energy and which ones probably won’t be a great fit for your marketing strategy right now.

How do you work out which social media platform is best f…

What is social listening - and how can you use it to improve your social media strategy?

How can we expect our audience to respond well to our social media content if we don’t know what they ?

And more to the point – how can we work out what our followers want from us without ?

Social listening is all about keeping an ear out for the hot topics within your industry. It involves analysing the conversations that are happening in your community to learn about the things that really matter to your fans and followers. It comes down to collecting insights into everything that’s happenin…

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social media strategy

How to find the right hashtags for your posts

Which social media channels will bring you the best results for your business?

What is social listening - and how can you use it to improve your social media strategy?

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