the social brain

I’m still buzzing after my first in-person InstaBrains workshop!

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26th and 27th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

  • Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…

Read more…

Getting Started with Digital Ads with Sarah Murdoch

Is it time for you to supercharge your social media marketing?

Digital advertising is a great way to enhance your marketing efforts, but when is the right time to commit to it?

How much should you spend on Facebook Ads?

And how long do you need to test things for?

I recently spoke with my friend Sarah Murdoch on The Social Brain Podcast to discuss why, when and how to get started with digital ads.

Prefer to listen to the audio version of our conversation? Go here.

A few years ago, there wa…

Read more…

Are you ready to up your Instagram game this year?

There’s been lots of talk recently of Instagram’s declining engagement rates.

And while I can’t deny that I have seen less interaction on this platform than usual recently, I definitely don’t think now is the right time to jump ship and let all the hard work you’ve put into building your following here go to waste.

In fact, I think Instagram can still be extremely valuable for businesses.


Well, firstly, Instagram has 2 billion monthly active users – and it is still growing!

Plus, it’s …

Read more…

The Importance of Creating a Contingency Plan with Nikki Stock

What happens if YOU are unavailable in your business?

Do you know someone who can take over in the interim?

Or would your business fall to the ground?

Sometimes things happen within our personal lives that can affect our business, but how do we keep our business running, even when we are not feeling up to it ourselves?

I recently spoke with my friend Nikki Stock on The Social Brain Podcast to discuss the importance of having a contingency plan in both your life and business. 

Prefer to list…

Read more…

Employing Someone in Your Business? Here’s What You NEED to Know with Pip Foulsham

How do you know when it’s the right time to employ someone in your business?

What policies do you *legally* need to have in place when employing someone?

Do you have to hire someone as an employee or is there another way?

I recently spoke with my friend Pip Foulsham on The Social Brain Podcast to discuss all things HR, hiring, and how your business culture and leadership influences your employment of new people.

Prefer to listen to the audio version of our conversation? Go here

The easies…

Read more…

Have you heard? The Social Brain has won TWO awards in 2023 (so far)!

If you’ve been following my Insta feed, you’ll know that I’ve had some BIG news to share with my clients and followers in the last couple of weeks.

I had to keep schtum about what’s been happening… but I’ve finally been able to let the cat out of the bag and tell you that The Social Brain has won not one, but TWO awards!

At the start of April, I found out that I’d taken home the Best Digital Biz 2023 trophy from the BizBubble Awards. BizBubble champions small independent businesses, and this y…

Read more…

How to Feel Confident in Front of the Camera

Do you struggle showing your face on socials?

Lack confidence in front of the camera?

Do you feel self-conscious showing the world the real ‘you’?

You’re not alone, my friend.

But when adding a photo of your face can see a 33% increase in engagement on your posts, it’s time to face your fears and finally feel confident on camera.

I recently spoke with my friend Julian Knopf on The Social Brain Podcast to discuss his top tips for feeling confident in front of the camera so you can show up on…

Read more…

Everything You Need to Know About Niching in Business

(Want to listen to this blog post instead? Check out Episode 2 of The Social Brain podcast.)

Niching is such a buzzword across the social media space, but what does ‘niche’ actually mean in business?

Why is having a niche important?

Do you have to have a niche in business?

And what are the pros and cons of changing your niche within your marketing strategy? 

I recently spoke with my friend Jade Foster-Jerrett on The Social Brain Podcast to discuss all things niching. We talked about the pro…

Read more…

Is it me, or has business gone a little… quiet?

I don’t know anyone who hasn’t been impacted by all the craziness of late.

Between coming out of Covid, the conflict in Ukraine, energy hikes, Queen Elizabeth’s funeral, spiralling inflation, and absolute chaos in government, it’s felt like we haven’t been able to catch a breath amongst everything that’s been happening in 2022.

According to data from the latest Opinions and Lifestyle ONS survey, 93% of people in the UK are reporting that their cost of living has increased compared to this time…

Read more…

Brainiacs is changing!

My main goal as the Head Brain of The Social Brain is to help my clients learn how they can use social media to boost their businesses.

My team and I offer all kinds of DIY and fully managed support packages. There really is something for everyone, regardless of your circumstances or your budget.

But I’m particularly passionate about sharing knowledge that you can soak up and action on your own terms, at your own pace – and this is exactly what I’ve done to date with my members-only group, Bra…

Read more…