social media influencer

How to work with a social media influencer

What is influencer marketing?

Influencer marketing involves collaborating with high profile social media users who can help you promote your brand to communities that care about what you have to offer.

The idea is, you ask your influencer to mention your products or services in a post, Story or video, and include a link back to your website or social media profile so potential new customers can find you.

Most influencers charge a fee for the exposure (although some are open to product swaps i…

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