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Reels round-up: What I learned from 31 days of posting video clips to Instagram

If you follow me on Instagram, you probably noticed that, for the month of July, my Reels output was OFF THE SCALE.

Earlier in the summer, I decided to set myself a little challenge. I wanted to find out if posting more Reels to my account would result in more engagement and more followers.

In June, I committed to posting between two to three Reels every week (backed up by several static posts, of course). I saw a noticeable uplift in my stats; it was one of the best months ever in terms of ho…

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Instagram Reels vs. TikTok

When it comes to getting better engagement from social media, video is the format that’s going to get you the best results, both now and in the future.

The people behind the world’s biggest social platforms know this, which is why many of them have started incorporating more video-driven features into their sites in recent years.

Facebook, Snapchat, LinkedIn, Twitter – they’ve all started featuring video more prominently. Even Pinterest has launched a Promoted Videos option to help marketers a…

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Getting to grips with Instagram

Did you know that there are over 700 million monthly users on Instagram?

And that 90% of these users follow at least one business account?

In fact, business engagement on this platform is much more widely accepted than on other networks, with reports proving that the majority of people respond positively to branded content as they’re browsing through their Instagram feed.

This is just one of the many reasons why Instagram is such a useful (and, in some cases, irreplaceable) promotional tool f…

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