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What’s in store for social media in 2022?

Well, here we are! 2021 is almost over.

Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.

There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…

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FIVE of the most explosive social media stories from 2021

2021 has been packed full of social media headlines, hasn’t it?

We’ve seen blackouts, bans, meltdowns, letdowns, and even digital fisticuffs – and the year isn’t even over yet!

To tie in nicely with Fireworks Night here in the UK, here’s my pick of the 5 most incredible (and EXPLOSIVE) social media stories from the last few months. Enjoy!

1. Facebook disappeared – and boy, did we feel it

OK, let’s start with the serious stuff. Facebook has suffered outages before, but it beat all previous re…

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Why I can’t get enough of Instagram right now

I can’t lie – I’ve gone a little Instagram mad over the summer.

It’s partly because I embarked on an exhausting but fascinating Reels challenge that saw me posting unique video clips to Instagram for 31 days, non-stop. (You can read the results from that here).

It’s a little bit down to the pandemic. Sometimes a little escapism works wonders amongst all the doom and gloom, and, like TikTok, Instagram delivers the entertainment factor.

But it’s largely because it just feels a little more fun t…

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Reels round-up: What I learned from 31 days of posting video clips to Instagram

If you follow me on Instagram, you probably noticed that, for the month of July, my Reels output was OFF THE SCALE.

Earlier in the summer, I decided to set myself a little challenge. I wanted to find out if posting more Reels to my account would result in more engagement and more followers.

In June, I committed to posting between two to three Reels every week (backed up by several static posts, of course). I saw a noticeable uplift in my stats; it was one of the best months ever in terms of ho…

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Instagram Reels vs. TikTok

When it comes to getting better engagement from social media, video is the format that’s going to get you the best results, both now and in the future.

The people behind the world’s biggest social platforms know this, which is why many of them have started incorporating more video-driven features into their sites in recent years.

Facebook, Snapchat, LinkedIn, Twitter – they’ve all started featuring video more prominently. Even Pinterest has launched a Promoted Videos option to help marketers a…

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Getting to grips with Instagram

Did you know that there are over 700 million monthly users on Instagram?

And that 90% of these users follow at least one business account?

In fact, business engagement on this platform is much more widely accepted than on other networks, with reports proving that the majority of people respond positively to branded content as they’re browsing through their Instagram feed.

This is just one of the many reasons why Instagram is such a useful (and, in some cases, irreplaceable) promotional tool f…

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