engagement

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26^th and 27^th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

• Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…

There’s been lots of talk recently of Instagram’s declining engagement rates.

And while I can’t deny that I have seen less interaction on this platform than usual recently, I definitely don’t think now is the right time to jump ship and let all the hard work you’ve put into building your following here go to waste.

In fact, I think Instagram can still be extremely valuable for businesses.

Why?

Well, firstly, Instagram has 2 billion monthly active users – and it is still growing!

Plus, it’s …

Do you show your face enough for your business?

Are you confident being your authentic self online?

Do you struggle with being visible as a product-based business?

Professional personal brand photography can help you show up on social media with confidence and authenticity so you can build the know, like, trust factor within your community.

I recently spoke with my friend Amanda Hall on The Social Brain Podcast to discuss everything you need to know when it comes to preparing for, and gettin…

Do you know what a small business owner’s secret weapon is??

Personal. Branding.

I recently spoke with my friend Ella Orr on The Social Brain Podcast to discuss what personal branding actually is, along with a few simple ways that you can inject your own personality into your content.

Prefer to listen to the audio version of our conversation? Go here. 

Personal branding is something that we’ve seen a lot more of since 2020. We’ve started to see more companies show their personality online an…

Do you struggle showing your face on socials?

Lack confidence in front of the camera?

Do you feel self-conscious showing the world the real ‘you’?

You’re not alone, my friend.

But when adding a photo of your face can see a 33% increase in engagement on your posts, it’s time to face your fears and finally feel confident on camera.

I recently spoke with my friend Julian Knopf on The Social Brain Podcast to discuss his top tips for feeling confident in front of the camera so you can show up on…

(Want to listen to this blog post instead? Check out Episode 7 of The Social Brain podcast.)

Does creating a content strategy for social media leave your head in a spin?!

So many business owners post on social media without having a clear content plan, which can lead them to not get the results they want (and deserve!).

When you’ve got a well thought out content strategy in place, you’re likely to see an increase in followers, engagement and most importantly, SALES!

If you follow me on Insta…

(Want to listen to this blog post instead? Check out Episode 6 of The Social Brain podcast.)

Have you ever googled “how to go viral on social media”?

Would you love your reels to hit millions of views?

Do you dream of social media fame?

After listening to this episode of The Social Brain Podcast, you might just change your mind….

I recently spoke with my friend Laura Jane on The Social Brain Podcast to discuss what it’s *really* like to go viral on social media after an audio Laura created …

Now, I’m not exactly a stranger to TikTok. I’ve been playing around with it for a while, and I love it.

It’s fun, it’s fast-paced, and it’s an absolute dream for content creators like me who want to be able to produce, edit, and share recordings quickly.

I also put together an article a little while ago on the benefits of using TikTok for businesses – particularly those that rely on user-generated videos to create a buzz around their brand.

Pretty much all of the things I mentioned here still…

Another month, another brand drama! Although, in my view, this one is entirely justified.

You’ve probably heard all about the controversial ad campaign recently launched by Balenciaga (and how they’ve had to pull the plug on their inappropriate advertising decisions, because, yuck).

What’s been just as interesting for a media-obsessed girl like me is how Balenciaga has dealt with all the criticism it has received online.

From videos of celebrities binning their branded gear to calls for the c…

Ready to level up your Instagram marketing?

My new digital course talks you through EVERYTHING you need to know to create a winning Instagram strategy that’s less about boosting your followers and more about generating meaningful interactions that lead to actual results for your brand.

Enter: InstaBrains.

Why did I put together InstaBrains?

I’ve got more than 12 years’ experience in running Instagram accounts for my clients. I’ve been exploring every nook and cranny of this platform since i…