start ups

I’m still buzzing after my first in-person InstaBrains workshop!

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26th and 27th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

  • Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…

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“Can I expense lunch with a client?!” Accounting 101 with Rachel Harris

Do you have financial anxiety as a business owner?

Are you confused about paying taxes as a limited company vs as a sole trader?

Does the thought of dealing with your numbers fill you with dread?

I recently spoke with my friend Rachel Harris on The Social Brain Podcast to discuss all things finance, accounting, and taxes, and get some sound financial advice for small business owners.

Prefer to listen to the audio version of our conversation? Go here.

Financial anxiety - or fanxiety as Rache…

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Are you ready to up your Instagram game this year?

There’s been lots of talk recently of Instagram’s declining engagement rates.

And while I can’t deny that I have seen less interaction on this platform than usual recently, I definitely don’t think now is the right time to jump ship and let all the hard work you’ve put into building your following here go to waste.

In fact, I think Instagram can still be extremely valuable for businesses.


Well, firstly, Instagram has 2 billion monthly active users – and it is still growing!

Plus, it’s …

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7 big social media mistakes start-ups often make

According to research from 123reg, January is THE month to start a new venture.

In 2022, there was a spike in the number of web addresses being registered, leading the domain provider to estimate that at least 10,000 new companies will have been launched by the end of that month.

I don’t know about you, but I certainly see this trend continuing now in 2023. Times are tough, with people having to find more creative ways to make ends meet – and for many, that means starting a side hustle, or per…

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