Getting Started with Digital Ads with Sarah Murdoch

Is it time for you to supercharge your social media marketing?

Digital advertising is a great way to enhance your marketing efforts, but when is the right time to commit to it?

How much should you spend on Facebook Ads?

And how long do you need to test things for?

I recently spoke with my friend Sarah Murdoch on The Social Brain Podcast to discuss why, when and how to get started with digital ads.

Prefer to listen to the audio version of our conversation? Go here.

A few years ago, there wa…

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Top Tips for Going Live On Social Media From a Social Media Manager

(Want to listen to this blog post instead? Check out Episode 5 of The Social Brain podcast.)

Do you struggle when it comes to going live on social media?

You’re not alone.

In fact, most of our clients actively avoid going live on their social media platforms. 

But utilising the live feature is a fantastic way to nurture your audience and turn your community into customers. 

If you follow me on Instagram and are part of my ‘close friends’ crew, you’ll know I often pop up the little question …

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Facebook vs LinkedIn: is it time to shift your focus?

Got the Facebook FOMO? You’re not alone.

There’s kind of an expectation that, as a small business owner, we need to be across as many social media platforms as possible if we want to get enough exposure to drive our ventures forward. And for some reason, Facebook still seems to be the default option for many entrepreneurs, even if it’s not necessarily delivering great results in terms of audience reach and engagement.

Maybe it’s because it’s familiar; most of us have been running our own Faceb…

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Why there’s never been a better time to add video to your social media marketing mix

Did you know that video is the top content marketing strategy used by businesses at the moment?

And that social media is ranked as the best channel for sharing the videos they’re creating?

Hubspot’s 2021 State of Marketing Report is packed full of stats like these that prove video’s dominance is showing no signs of waning as we move into 2022.

Blogs are still used by more than half of marketing teams. Infographics remain a great way to present your products or services in a visual sense. But …

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What’s in store for social media in 2022?

Well, here we are! 2021 is almost over.

Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.

There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…

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FIVE of the most explosive social media stories from 2021

2021 has been packed full of social media headlines, hasn’t it?

We’ve seen blackouts, bans, meltdowns, letdowns, and even digital fisticuffs – and the year isn’t even over yet!

To tie in nicely with Fireworks Night here in the UK, here’s my pick of the 5 most incredible (and EXPLOSIVE) social media stories from the last few months. Enjoy!

1. Facebook disappeared – and boy, did we feel it

OK, let’s start with the serious stuff. Facebook has suffered outages before, but it beat all previous re…

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Are you making the most of Facebook?

You might already be active on Facebook, and you may get the odd enquiry from your profile now and then – but I bet you’re not using this platform fullest potential.

Showing up isn’t enough. To really get the most from your Facebook marketing campaign, you need to be making the most of the network’s many incredible features.

Here, I’m going to talk you through five tips and tactics I often share with clients who are keen to grow their Facebook following.

How to use Facebook for marketing your…

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